TPP!

Eagles fans have no chill 😂 In the middle of an eyewitness describing how people were saving babies out of a burning building, this fan brings up Eagles drops on NBC10 Philadelphia

So consolidation is a thing

Hi ad verification vendors Integral Ad Science DoubleVerify! It's me, a human, reading brand safe and brand suitable content. I'm sure this was an honest mistake that will help publishers and brands in the long term :)

When Google talks about transparency and balance in auctions, I wonder why we still have Unclassified buyers in the system. #IP2020 🤔 Sarah Sluis "Transparency in the supply chain is a good thing" and "labeling things is a good thing" << Google just said that.

.Jonah Peretti tells me he predicted tech platforms like Facebook and Google would consider paying for journalism when he was raising money for BuzzFeed a decade ago. Now, he's been proven right. wsj.com/articles/googl…

50%+ of inventory bought (but not paid for) is absurd. imagine if buyers did this kind of thing in any other industry, it would likely border on criminality

the most culturally relevant sports post on the internet right now warmthebench.substack.com/p/introducing-…

If I was a buyer, I'd just deem an arbitrary word as not brand safe like "the" and get my entire campaign for free at this goddamn point. How ridiculous is this technology DoubleVerify

this was the one that got caught and documented (all of the faked viewability and other fraud occurred WHILE Newsweek was, and remains, TAG Certified) buzzfeednews.com/article/craigs…

We're finalists for the ARF David Ogilvy Awards for our Petco Nutrition campaign! Thank you #ARFOgilvys for recognizing our work. Celebrate with us! 🏆🎉

WHAT HAPPENS IN ADTECH Unlock some "magic" w. us! + Dave Pond (Buzzfeed) "r we rec. yet?" fantastic convo on data+pubs, tired of voices, WATCH HERE Ryan McConaghy lnkd.in/eFGrUJD

But all of the publishers have branded data studios that are the best in the world at targeting!

Thread!

I have been trying to get my colleagues to say fortnightly forever but it just never sticks...

Breaking: BuzzFeed is acquiring Verizon Media’s HuffPost, the companies said, uniting two of the larger digital media players in a sector looking to jumpstart growth on.wsj.com/3nRm7Iv

Exciting news: BuzzFeed is adding HuffPost into the fold, in a strategic partnership with @VerizonMedia to create the largest digital media network, with four of the best known brands (hi BuzzFeed, BuzzFeed News, HuffPost and @Tasty) buzzfeed.com/buzzfeedpress/…

adexchanger.com/publishers/coo… This what we've been building towards and it's baffling that Google's press is creating fanfare when we all knew it was coming. It's in our DNA and nothing net new. Ultimately, performance will be what 1P data is judged by, but that's where we'll win.

Dave Pond Love this! Buzzfeed have the scale and data, but also the track record. Wish the fanfare would focus more on how Publishers have been solving this problem for the past few years, and delivering better performance whilst doing it.

anybody else getting an onslaught of cold calls to private phone from vendors in the past 2 weeks?