The Onitsuka Marathon Tabi, 1953. Onitsuka would later become known as ASICS.

Mizuno. 2002 and 2025.

The Skims effect. $NKE

$NKE pouring money into marketing to get out of its slump. "Demand creation expense," aka marketing budget was $1.1 billion, up 8% in the brand's third fiscal quarter

$NKE people aren't really talking about what's happening at Converse, either . 3Q revenues for Converse were $405 million, down *18%*. The past successive quarters have seen similarly large decreases

$NKE 3Q profits down *32%* to 800 million.

$NKE Elliott Hill wants to build a diversified portfolio of new sneaker styles: "It will take time to reach the volume to replace the handful of franchises we over-indexed on."

An Atlanta-born, trash-talking, 23-year-old NBA star has become a surprise unofficial ambassador for the Italian luxury house. It’s just smart business. offball.ws/42dfW7a

Best analysis I saw today about the DICK'S Sporting Goods / Foot Locker deal was from Daniel-Yaw Miller, who answered my Qs with incredible insight (his must-read Substack is SportsVerse). DSG story is at The Athletic and ⬇️

one to watch. great catch by Daniel-Yaw Miller .. Why #Nike Quietly Launched a newsletter on Substack tick #sportsbiz #media open.substack.com/pub/sportsvers…

Nike's latest move is a quiet launch on... Substack. No press release. No marketing push.. but Daniel-Yaw Miller and SportsVerse spotted it first. Get the inside story on the strategy and the impact of an OG athlete storyteller turning to newsletters » offball.ws/4llAJOl

Football teams are confusing cash grabs for culture. sportsverse.substack.com/p/football-tea…

I think we’re going to see a lot more custom looks from Nike with its athletes under the platform of “Nike Atelier.”

Thierry Henry wearing a sweater and sneakers by On. I guess he’s no longer affiliated with Puma these days?

🚨 TS DAILY PODCAST TAKEOVER🚨 INFLUENCED: How Black Culture, Fashion & Music has Changed football 🖤 🔰 Flex 🔰, Darren Bent & Daniel-Yaw Miller discuss the effects black culture has had on and off the football pitch in a very special TS Daily episode! 🔥 podfollow.com/talksport-daily

Darren Bent opens up on the early influences he had in football ⚽ 🔰 Flex 🔰, Darren Bent & Daniel-Yaw Miller discuss the effects black culture has had on & off the football pitch in a very special TS Daily 🔥 🎙️ Listen: podfollow.com/talksport-daily 📺 Watch: youtu.be/3m-WkLwdVlo

Flex discusses the impact of Arsenal legend Thierry Henry 🔴 🔰 Flex 🔰, Darren Bent & Daniel-Yaw Miller discuss the effects black culture has had on and off the football pitch 🔥 🎙️ Listen: podfollow.com/talksport-daily 📺 Watch: youtu.be/3m-WkLwdVlo