Up next: The DOOH-E Award for Best #Programmatic Tech Innovation! The winner of this award mastered the use of programmatic #technology in order to execute a unique experience. This year’s winner is Corona (Corona USA) Congrats!!! 🏆🍺 #DPAAsummit DPAA

At ⁦DPAA⁩ Media Sunmmit; ⁦Dr. Stephanie Gutnik⁩ w/ Ian dallimore and Mikhaïl Damiani #oohnyc

A great discussion between Scott Mitchell (Vistar Media) and Daniel Mak (Talon Canada). They shared some thoughts on the Agency POV on #Programmatic OOH. One key insight - there is a LOT of synergy potential when mixing traditional marketing with programmatic #DPAAsummit

At DPAA Media Sunmmit; Dr. Stephanie Gutnik w/ ⁦Firefly’ Chris Polos⁩ #oohnyc

We had an informative and lively presentation from JC Conti, CEO of e about how #ProgrammaticDOOH (#prDOOH) delivers incremental value within multi-channel campaigns. "64% of US advertisers plan to integrate prDOOH within multi-channel campaigns"! #DPAAsummit DPAA

The ESPRIT brand is known for tapping into designers & photographers in the decades past. James Denman (Esprit) sat down with Alejandro Clabiorne (Mediahub Worldwide) to discuss how the brand “connected the past with the soul of modernity” to give a historic brand refresh. #DPAAsummit

This winner really showed off their creative side! 💡🧠🎨 The final DOOH-E award for today’s #DPAAsummit is for the “Most Creative Campaign” - the nominees are exceptionally creative and made us go “wow”! Congratulations to Tohotowa, Inc. on the win!

🚀And we’re off! Thank you to our President and CEO, @BarryFrey, for taking the stage to kickstart the day’s events and upcoming sessions. We have a lot in store this year, so stay tuned for more updates throughout the day in NYC!  #VideoEverywhereSummit

Programmatic can breathe new life into #DOOH. Major thanks to Adrian Witter of GroupM is now WPP Media, Justin Symons of Rapport US, and Helen Miall of e, for sharing their insights on the future of #programmatic innovation as we move into a new era! #VideoEverywhereSummit

Would it be an #OOH event without a fireside chat? 🔥 Today we had the pleasure of hearing from Diana Haussling of Colgate-Palmolive and Jane Geraghty of WPP 😁🪥🫧 A key takeaway? There’s nothing more important than getting to know your consumer. DPAA #VideoEverywhereSummit

Thanks for an informative overview from David Mataranglo (US CEO, #KINESSO) on the current #RetailMedia landscape! 🛍️ When it comes to media mix, it’s all about connecting the dots. #VideoEverywhereSummit

In between some fantastic speakers and informative discussions, our DPAA #VideoEverywhereSummit attendees enjoyed a Coffee & Networking Break, sponsored by OUTFRONT Media! ☕ Pictured below: Barry Frey with some of our speakers in the Lamar Green Room (Lamar Advertising).

Let’s be honest: we all like to win! 🏆😉 We got to hear from Tyler Tinker (Head of Analytics, AdQuick) about “Winning in the #Media Mix.” Are formulas exciting? They are when it comes to #OOH measurement. #VideoEverywhereSummit

*mic drop*🎤👏 Thank you to amika’s Sr. VP, Global Marketing & Creative, Kelley Martin, for giving us the inside scoop on how they’re changing the future of the brand and consumer relationship. DPAA #VideoEverywhereSummit

It's all happening in the Lamar Advertising Green Room at the #VideoEverywhereSummit✨ Looking forward to hearing from the cast of Back to the Future soon! Barry Frey

It’s an honor to be joined by Steve Kornacki (NBC News & MSNBC National Political Correspondent) for an informative session on the #PoliticalAdvertising landscape ahead of the 2024 election. 🗳️ We were lucky to be joined by such an expert! DPAA #VideoEverywhereSummit

Fasten your seatbelts! 🚗 Sara Johnson – Sr. VP, Investment, Carat USA – and @Shenan Reed (virtually!) – Global Chief Media Officer, General Motors – are kicking things into high-gear discussing what it means to be “On The Road Again” – thank you! 🛣️ #VideoEverywhereSummit

I’m proud to honor some incredible women leading the future of the #DigitalMedia industry. Awards presented by the amazing Debbie Benadiba. 💪♀️ Margarita Neymark (Wrapify) Lina Maggi (BCN Visuals) Nicole Robinson-Etienne Intersection DPAA #VideoEverywhereSummit

Allison Coley (Executive Director, Wavemaker Global) shared the Wavemaker team’s usage of digital screen #advertising to get in front of consumers while shopping! Mike Salette (VP, Media, Danone) is right - it takes a village to make it all happen. 👏 #VideoEverywhereSummit

As the DPAA Summit wraps up today, we lit up the event in style! 🔥🚖 From Barry Frey's face on our tops to key moments on stage, we showcased the power of Firefly. Stay tuned for highlights! DPAA #DOOH