Good discussion of why celeb endorsement often doesn’t work for brands - with some notable food brand exceptions. Wonder if it works better for the likes of Walkers / JS because they’re hefty mainstream brands in their own right so hold their own vs celeb associations? #adtwitter

Talking Lego (and lots of other things!) on Monday morning...

Simple, friendly and useful booklet to help kids who have relatives or special people in intensive care... please share

Just posted a photo instagram.com/p/CKeaEvGHTF1/…

Join us for “Breakfast w/ Brand, Marketing & Comms Specialists” with Brett Goldhawk, Dominic South, Ben Lockwood, 2 Forks, @sogomier, weareamnet, Richard Medley, Fran Bridgewater, Jess Ross. Tomorrow, 19 Feb at 8:00 am GMT on @joinclubhouse. Join us! joinclubhouse.com/event/MKJa1B30

Just posted a photo @ Saint Albans instagram.com/p/CLtR6VMnrsL/…

Tomorrow at 5:30 pm, a good chat if you’re a foodie founder - join us on ⁦Follow @Clubhouse⁩ (perfect with a glass of 🍷) joinclubhouse.com/event/MK5OVOpE

Just posted a photo instagram.com/p/CMKDMNonuJ6/…

Tomorrow we'll be asking Seth Godin 'Can all good marketing be marketing for good?'. There are still a few hours left you for you register to join in... marketingkind.org/gatherings/xch… #marketingkind #marketing4good #sethgodin

This is an utterly brilliant thread about effective insight - it’s not a box to be ticked, it’s messy, real, empathetic... and when done well - transformative.

#forsaraheverard #ReclaimTheseStreets She was just walking home.

Just posted a photo @ Saint Albans instagram.com/p/CNeZHienfuu/…

Brilliant, insightful thread on the products that add joy to the everyday

Consumers are ready for the return of #festive cheer in #advertising this Christmas, after a relatively subdued offering in 2020 as a result of the #pandemic, our research for Institute of Practitioners in Advertising (IPA) finds: marketingweek.com/everything-tha… Marketing Week

Reality check that ‘none of the above’ comes so high up the list…! I read that as ‘p*ss off with asking me about Christmas in August esp as we have no idea what autumn will bring’ But also 🤷‍♀️ at putting ‘campaign-led’ on the list - I’m not sure ppl have a clue what that is

.@tomroach unveils his seven principles of effective marketing communication, based on how human brains actually work. marketingweek.com/principles-eff…

What does the UK rate as the biggest issue we're facing? Tax avoidence by big business. Funnily enough, brands don't focus on this as a marketing strategy. Can't think why...

A useful insight for the advertising industry... you might want to save the world (as one high profile strategist claimed they could do recently), but people have other more pressing concerns.

Fascinating (and insightful) thread about how Tesco Clubcard got started. Geek catnip 😀