A fantastic two days - we can’t wait to do it again at the next #Cranfield #KAMForum conference on 15th June 2023 - get it in the diary quick! :)

A huge congratulations to the 2022 #Cranfield #KAMForum Award winners: Best Key Account Plan - John Downer on behalf of Jacobs Best KAM Programme - Rowan Jameson on behalf of Virgin O2 Virgin Media O2 News

A nod and salute also goes out to our three Longstanding Member Award winners: Chris Everton on behalf of Zoetis Richard Brooks on behalf of K International & Kate Rotheram on behalf of Honeywell Trend Controls #Cranfield #KAMForum25 #Awards

A few more pictures from last evening. Well done Team! #cranfielduniversity #keyaccountmanagement #team

We have an insightful webinar on Account Based Marketing, with Tim Shercliff from @InflexionGroup coming up this Thursday 2-3pm GMT - join us! bit.ly/3gRHDyn #accountbasedmarketing #keyaccountmanagement #growth #cranfielduniversity

#ArmisticeDay

Our next online webinar is on Thursday 17th Nov 2-3pm GMT -where Kami Lamakan of The Loop will help you explore the issues that #Environmental #Social & #Governance present as you do business with your customers. Join us! bit.ly/3A8xWCB #KAM #Sales kami lamakan

Here are some reflections from Prof Malcolm McDonald, Prof Javier Marcos and Dr Annmarie Hanlon following the KAM Forum's recent 25th Anniversary Conference. What are your thoughts? bit.ly/3VgigoZ #keyaccountmanagement #sales #strategy #research #development

Sustainability policies & economic hazard- #FuturesThinking about #business macro-environment. Hardin Tibbs (Synthesys Strategic Consulting) @CranfieldMngmt KAM Forum's 25th Anniversary Conf youtu.be/7-i2xCpLiss #KeyAccountManagement #Sales #Economy #Sustainability #Research

Read the latest: “Cranfield KAM Monthly News - November 2022 - Issue #12” getrevue.co/profile/cranfi…

Insights from Bruce Hall, CEO of @ONYXInsight on Thurs 8th Dec 2-3pm GMT: Selling and managing customers in the predictive analysis renewable energy assets market. Would you like to attend? bit.ly/3EX8EJ9 #keyaccountmanagement #renewableenergy #predictiveanalytics

Thurs 17 Jan 2-3pm GMT online, Gabi Steimer, Sector Marketing Lead Jacobs reveals findings from recent Cranfield Management #MSc thesis: Decision-making processes in #PublicSector #procurement of UK large #infrastructure projects.bit.ly/3FjdBvZ #keyaccountmanagement

It's all in the numbers! Tim Shercliff of @InflexionGroup explains exactly why the case for developing your business plans around Account Based Growth is so strong. Have a read: bit.ly/3WfRJZp #accountbasedgrowth #paretoprinciple #keyaccountmanagement #business #growth

Gabi Steimer, Sector Marketing Lead Jacobs introduces our next online session: Procurement decision making in the public sector. Thurs 19 Jan 2-3pm GMT. Sign up here for more bit.ly/3FjdBvZ #publicsector #procurement #sales #infrastructure #keyaccountmanagement

Happy New Year from Cranfield's Key Account Management Forum! Have a read / watch of our latest news and we look forward to seeing you in 2023. linkedin.com/pulse/cranfiel… #keyaccountmanagement #strategy #sales #development #cranfielduniversity #management

Watch highlights from our 25th Anniversary Conference in the following special montage video - The Past and Future of KAM: Addressing Strategic and Operational Challenges. youtu.be/id3Fg7Lsotc #strategy #operations #keyaccountmanagement #sales

Looking forward to seeing members online 2-3.30pm today: Master Class in #KeyAccountManagement “What does your customer value and need?”Led by Mark Davies, Co-Director of the Cranfield Key Account Management Forum, author of Implementing Key Account Management & Infinite Value.

Gabi Steimer, Sector Marketing Lead Jacobs, shares findings from her MSc research which explores decision-making processes in the procurement of large public infrastructure projects: bit.ly/3IwWCbc #infrastructure #procurement #research #MSc #marketing

The Cranfield KAM Best Practice course uses principles developed by the KAM Forum & its members.Great endorsement for our activities from a course delegate in this blog post!👇 #keyaccountmanagement #research #education #cpd #training #businessdevelopment #sales #team #management