In a pleasing example of nominative determinism, also known as "aptronyms", Richard Leafe, the chief executive of the Lake District national park, has spoken about the increasing popularity of the area.

Leaf said the health benefits of being outside were becoming more widely known and talked about. “I think that hiking, walking and being outside … for younger people it has become quite fashionable and trendy again."

"We’ve seen a lot of that led by influencers on social media, whether that is on Instagram or TikTok. We need people to love these places. If they don’t love them, they won’t support the ongoing efforts to conserve them." buff.ly/39Hzh67

Our team is a huge part of why we love working at Contented Brothers, and you can't have a great team without a decent leader. Tom had the idea to have a team social where we all went shopping, and the brief was to buy something frivolous and fun. #teamworkmakesthedreamwork

This was such a treat, the shopping trip was like a dream, the champagne flowed and decisions were made. Then unmade. Then made again. What would you buy? #TeamBuilding #ValentinesDay2022

This was Tom's choice: a lighter jacket for warmer climes, which he had to go back to the first shop to buy. The only question left is, is it salmon or beige? #TeamBuilding #Valentine #WorkValentine

Change can come from anywhere, and even a small change can make a big difference. With all the uncertainty in the world at the moment, one thing we can do to feel better is to control something we can control. #CMO #ChangeForGood #SustainableMarketing buff.ly/3MRKxyy

Here is an article from Think With Google on how CMOs can drive sustainable decisions instead of being reactive to the aims of the business. #CMO #ChangeForGood #SustainableMarketing buff.ly/3MRKxyy

London, get ready because we are just 3 weeks away from Advertising Week Europe 2022! We invite you to join us live or on-demand to experience the industry's most innovative event. Explore the future of advertising with us! #AWEurope #CreativeCapital hubs.li/Q018TGN00

Really excited to have our tickets for AdWeek Europe 2022. Learning. Networking. In person. We're ready. Are you? #networking #events

We are committed to making our production process as sustainable as possible, and are implementing reduce, reuse, recycle, across our shoots. #SustainableProduction

However, the movement towards net zero can start much earlier, with the marketing department. Marketing influences messaging, and words can change the world. #MarketingCanChangeTheWorld

Here's an article on ways marketers can influence the move towards new zero. What will you try today? buff.ly/3aBBt2o

We're hiring at the moment and this has made us think a lot about how much we want people in the office. We are all about flexible working and making work work for our employees. Tips for hiring hybrid roles, please. #Hiring #HybridWorking #JobOpportunity

We need our employees in the office sometimes to organise events, but the rest of their time is open. This means we need to make online meetings really effective, and this article from Harvard Business Review has helped us do this: buff.ly/2De9jdn

This article from Harvard Business Review shines a spotlight on virtual communication and how to do it well - from the point of view of deaf people. Everyone can learn from these 6 techniques to enhance communication. buff.ly/2De9jdn

Learning all about communication from different points of view is crucial in being inclusive, especially in these hybrid times. buff.ly/2De9jdn #DEIB #DEI #inclusion #Hiring

In our weekly 'Reflections' chat, we take a deep dive into our triumphs and trials of the week. We then nominate a standout team member for a well-deserved pat on the back, and cap it off with an inspiring quote. This week, a gem from the legendary John Wanamaker.

Pondering the delicate dance between effective marketing and excessive spending, we realize the importance of treading carefully, making strategic investments in advertising without going overboard.

Join us in 4 weeks to listen to an insightful talk at 14:50 from Tom Hall, Contented Brothers & Carla Faria, Executive Coach! In these challenging times, be inspired in attaining strong and stable business growth! Book your tickets today: bit.ly/BIMABeyond2023 #BIMABeyond