Colleen P. Kirk (@colleenpkirk) 's Twitter Profile
Colleen P. Kirk

@colleenpkirk

Associate Professor of Marketing, New York Institute of Technology

ID: 51949405

linkhttps://www.nyit.edu/bio/ckirk01 calendar_today29-06-2009 03:57:09

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Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

I was interviewed by Quikly for their podcast on my research on #ConsumerNarcissism. hq.quikly.com/blog/what-is-c… #narcissism #ConsumerBehavior #Marketing #NewYorkTech

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

#SocialCommerce is likely to be an important new trend in #consumerbehavior. Social commerce: The future of how consumers interact with brands mck.co/3TjkBiq via McKinsey & Company #marketing

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

With marketers and businesses using #GenerativeAI, students who learn how to use it wisely will have a competitive edge in the job market. #NYITSOM #marketing #NewYorkTech #marketingEducation adage.com/article/digita…

Quikly (@quikly) 's Twitter Profile Photo

5 insights on the psychology of consumer decision-making: bit.ly/3wsigrB FT @BButlerStoryTap, StoryTap // Colleen P. Kirk, New York Tech // Carl Turner, SWIPEBY and more #consumerpsychology #marketingpsychology

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

Is the customer always right? I am very happy to share that my article about reviews of consumers in the #sharingeconomy, coauthored with @LauraSchrierRifkin and @CananCorus has been published by Journal of Consumer Research Journal of Consumer Research. #marketing #NYITSOM #NewYorkTech

Is the customer always right? I am very happy to share that my article about reviews of consumers in the #sharingeconomy, coauthored with @LauraSchrierRifkin and @CananCorus has been published by Journal of Consumer Research <a href="/JCRNEWS/">Journal of Consumer Research</a>. 
#marketing #NYITSOM #NewYorkTech
NYIT Management (@nyitsom) 's Twitter Profile Photo

Today’s consumers are eager to rate their interactions with providers. But what would happen if businesses reviewed them? Colleen Kirk, D.P.S., associate professor of management and marketing studies, and her fellow co-authors explore in a new study. nyit.edu/news/features/…

Today’s consumers are eager to rate their interactions with providers. But what would happen if businesses reviewed them? Colleen Kirk, D.P.S., associate professor of management and marketing studies, and her fellow co-authors explore in a new study. nyit.edu/news/features/…
Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

New York Tech wrote about my new research with Laura Schrier Rifkin and Canan Corus on reviews of consumers and the #ReputationEconomy. Turning the Tables on Consumers | News | New York Tech nyit.edu/news/features/… #Consumerbehavior #Marketing #NYITSOM

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

I'm thrilled to help build visibility for New York Tech and share insight in this story about consumer decision-making, which is so vital for marketers to understand. Thanks for the platform, Quikly! #Marketing #consumers

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

I'm proud of my talented and hard-working DO/MBA students. Student Profile: Alex Devante Hernandez | News | New York Tech nyit.edu/news/profiles/… #NYITSOM #NYITCOM #MBA

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

So proud of our DO medical students, with an impressive 100% match rate! Many congratulations to all, especially those in our DO/MBA program! #NYITCOM #NYITSOM #mba #medstudents A Perfect Match (Rate) | News | New York Tech nyit.edu/news/features/…

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

Brands are battling (one of) the dark sides to generative #AI. A powerful sword that cuts many ways. #Marketing #branding adage.com/article/digita…

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

I was delighted to speak with Quikly about #PsychologicalOwnership in #consumerbehavior. #marketing #NYITSOM #NewYorkTech #consumerpsychology hq.quikly.com/blog/why-consu…

Colleen P. Kirk (@colleenpkirk) 's Twitter Profile Photo

I was happy to share some thoughts about the remarkable ongoing relevance of #Barbie in a #NewYorkTech faculty forum. #barbiethemovie #NYITSOM #marketing #consumerbehaviorFaculty Forum: Why Consumers Are Tickled Pink About Barbie | News | New York Tech nyit.edu/news/features/…