With OTT rapidly gaining ground on linear buying, Nielsen's Scott Brown, @cimm_news's Jane Clarke and UM Worldwide's Nora Wolfe discuss what a unified system of measurement for the industry might look like. #AdweekVirtualSeries events.adweek.com/convergent-tv-…

The ways that we deduplicate reach is to somehow find a way to link behavior across different platforms, and that used to be cookies or email addresses, but it's a moving target now that privacy regulations are changing. @cimm_news's Jane Clarke #AdweekVirtualSeries

In the last couple of years marketers been leaning in and taken a commanding role in letting the industry know exactly what they need. It's important because the marketers have a lot of leverage and they haven't used it until recently. @cimm_news's Jane Clarke

Balancing what a @CIMM_News report of companies using set top box and #SmartTV data in #ROI attribution says against his personal views, @BIllHarveyMedia focuses on differences in supplier approaches and why linear is being abandoned #OnTheVillage. mediavillage.com/article/cimm-s…

First up, a panel discussion w/experts from CIMM Hulu Disney Television Studios NBC Entertainment @ViacomCBS Amazon & Warner Bros. to discuss measurement challenges faced by media companies and how to obtain a more complete picture of viewers’ journeys across platforms and services #ARFOTT

Join @CIMM_News, the ARF and Sequent Partners at the Attribution & Analytics Accelerator, next week. Learn more & register: bit.ly/ARFSP2020 #ARFSequentAAA #mrx #mmm

Happening Now: Learn from CIMM about what really drives the difference in attribution results, hear findings of their landmark study and the solutions it prescribes, and discuss the role of our industry to realize those solutions. #ARFSequentAAA

CIMM's Jane Clarke has kicked off the 10th annual CIMM Cross-Platform Video Measurement & Data Summit with an industry update and current CIMM initiatives. We are looking forward to the next 2 days of our virtual programming with the industry's best and brightest #CIMMSummit

The Coalition for Innovative Media Measurement @cimm_news 10th annual cross-platform video measurement and data summit is underway -- and already a home run. Samsung US NBCUniversal @essenceglobal

TOMORROW: VIZIO’s Adam Bergman will take the stage at @cimm_news Cross-Platform Video Measurement and Data Summit to talk about how TV platform’s ad business is evolving. Details: events.cimm-us.org

Closing out Day 1 of the virtual CIMM Summit are @ViacomCBS's John Halley and Variety's Senior TV Editor, Brian Steinberg, on the state of Advanced TV Advertising #CIMMSummit

Great panels today from CIMM's Cross- Platform #VideoMeasurement and Data Summit! Hope you were able to catch Adam Gaynor (Adam S. Gaynor) discussing where the industry is at with #addressable advertising and Zeev Neumeier's insights on #TVdata and #measurement.

Thanks to all who joined Day 1 of the #CIMMSummit & to all of our speakers from NBCUniversal, Samsung Electronics, @essenceglobal, EY US, Comcast, VIZIO, @ViacomCBS, OpenAP, VideoAmp, HBO Max / WarnerMedia, Magid TV and Video, Charter News, @DISH, Nielsen, @MTMconsultingUK & Variety

When consumer attention spans become less than a goldfish's CIMM bit.ly/2MznU7J Joe Mandese

How streaming's 'platform bouncers' became the new coupon clippers CIMM bit.ly/3pKl2mW Joe Mandese

CIMM Day 1: Essence media chief calls for 'wholesale' measurement change @essenceglobal CIMM bit.ly/2MqNA6N Joe Mandese

Day 2 of our 10th Annual CIMM Cross-Platform Media Measurement & Data Summit is underway. Let us know which sessions you are most looking forward to today or what insights have resonated with you most 👇 #CIMMSummit

And just like that we've reached the last session of the 2021 #CIMMSummit -- a fireside chat on what's to come in 2021 and beyond -- with Rishad Tobaccowala (Rishad Tobaccowala) and The Wall Street Journal Advertising Editor, Suzanne Vranica (Suzanne Vranica)

"We’re thinking about how can we align brands with unique content experiences and the audiences they need." - Adam Bergman at the Cross-Platform Video Measurement and Data Summit today Big thank you to all the panelists, speakers, and most of all CIMM for a great Summit!

Register today for the 12th annual CIMM Summit! Taking place October 10-11 in NYC, the event will explore the innovations and critical issues defining our industry. Visit cimm-summit.org for the latest agenda, speakers and registration details! #CIMMSummit2023