Personalised UX usually doesn't work, here's why. (And, how to actually nail it). builtformars.com/case-studies/n…

Duolingo runs more than 1,000 experiments each year. 😧 This means a high turnover of ideas and a conveyor belt of new growth tactics. Here are some of them: builtformars.com/company/duolin…

It's how it works.

5 Effective Ways to Use Social Proof 💬 New UX Cheatsheet for BFM+ subscribers. builtformars.com/cheatsheets/so…

Just Shipped: Customised UX Courses 🚀 Wouldn't it be great if you could just say what you were building, and get a bespoke UX course, just for you? With Pathways, you can. builtformars.com/ux-pathways

Because learning about design shouldn't be dry, boring, static and cost $1000.

This is my 8th (calendar) year of upload monthly UX case studies.

How did Monzo motivate people to save money for an entire year? Well, I asked them. 👋 builtformars.com/case-studies/m…

If you know you know

To mark the 100th UX Bite email, I'm doing a rundown of the 25 most popular Bites of all time. Today was 21, 22, 23, 24 and 25. Tomorrow is (you get it). Subscribe here: builtformars.com

Guilty

You can now track any Custom UX Pathway ✅ Before, only the Bootcamp appeared in this widget, but it's now flexible enough to work for any Pathway. This means that you can have multiple on the go (e.g., "onboarding", "FinTech" and "subscription churn"), and track progress more

This art is available as an NFT

Learning about UX psychology can be hard. 🧠 It's often like reading a dictionary. But with UX Bites you can filter by any bias, heuristic or term, and see real world examples of how those things are applied. builtformars.com

That must be a fantastic movie

This might be the most baller example of social proof I've ever seen.

I'm finishing next week's UX case study, and this is a meme I couldn't fit in. That's all. As you were.

Who knew that supermarket "scan and go" apps could be so bad... builtformars.com/case-studies/s…

Our AI Insights tool is out of beta, with a big update. 🤖 • Upgraded models, and finessed the output • Increased credit limit by 150% • Sources load much faster

Great design is everywhere