Austin Karp (@austinkarp) 's Twitter Profile
Austin Karp

@austinkarp

Longtime @SBJ editor/writer. Dishing out TV viewership data since 2006. Ramblin' Wreck from Georgia Tech. Don't try and convince me the end to "Lost" was good.

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linkhttp://www.sportsbusinessjournal.com calendar_today14-09-2009 15:15:10

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ESPN’s Busy Summer: Following the many twists and turns from Bristol and beyond sportsbusinessjournal.com/Articles/2025/…

Austin Karp (@austinkarp) 's Twitter Profile Photo

Ellisons showing they won’t be afraid to open up the wallet for sports. 7 years, $7 billion for UFC rights. Crazy. Big get for Paramount+.

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Super pumped about this next challenge. Taking on the sports media beat for SBJ. Will obviously still be all over viewership, but now covering the full sha-bang for the leaders in sports business. sportsbusinessjournal.com/Articles/2025/…

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ESPN is shifting its sideline reporters for MNF coverage this season. @laurarutledge will join the crew for all MNF games alongside Lisa Salters. The network is also adding Katie George and Peter Schrager to its crossover games. More via @austinkarp: ow.ly/tfW150WEyrt

ESPN is shifting its sideline reporters for MNF coverage this season.

@laurarutledge will join the crew for all MNF games alongside Lisa Salters.

The network is also adding Katie George and Peter Schrager to its crossover games.

More via @austinkarp:
ow.ly/tfW150WEyrt
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From Pickleball to Power Slap: Betting Big on New Leagues I’m talking emerging sports on the latest episode of SBJ Inside the Industry alongside Abe Madkour and Kim Stone of the Washington Spirit youtu.be/O9kWnGMej50?si… via YouTube

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Could an NFL RedZone-style show come to college football? What's next for South Carolina after announcing an on-field sponsorship? All that and more in this week's college newsletter: sportsbusinessjournal.com/sb-blogs/newsl…

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BREAKING: The Portland Trail Blazers are off the market. Carolina Hurricanes owner Tom Dundon confirmed to SBJ that he's part of a group buying the team. More via @alexmsilverman: ow.ly/YNRt50WFnqx

BREAKING: The Portland Trail Blazers are off the market.

Carolina Hurricanes owner Tom Dundon confirmed to SBJ that he's part of a group buying the team.

More via @alexmsilverman:
ow.ly/YNRt50WFnqx
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TV numbers sliding for the Chicago Sky-Indiana Fever matchups without Caitlin Clark on the court. 🔲May 17, season opener, ABC: 2.7 million (Clark played) 🔲June 7, CBS: 1.92 million (Clark out) 🔲July 27, ABC: 1.5 million (Clark out) 🔲Aug. 9, CBS: 1.31 million (Clark out)

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Even without Caitlin last night, ESPN drew 1.3 million viewers for Fever-Wings (Paige Bueckers played). Game peaked at 1.6 million 3rd best ESPN WNBA game this season. Top 15 game among all WNBA partners in 2025 Back on July 13, same game, ABC: 2.13 million (Clark played)

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TKO Group's Mark Shapiro told Sports Business Journal that WWE is "not out in the marketplace looking to monetize other vehicles at this point, and when we do, ESPN will be one of the first stops."

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NBA 2025-2026. Discoverability will be key: Mon.: Peacock* Tues.: NBC* Wed.: ESPN* Thurs.: Prime Video^ Fri.: Prime*, ESPN^ Sat.: Prime (afternoons)^; ABC/ESPN (primetime)^ Sun.: ABC/ESPN (afternoons)^; NBC (primetime)^ * = all season ^ = midseason sportsbusinessjournal.com/Articles/2025/…

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This Los Angeles Angels-Los Angeles Dodgers game on MLB Network (out-of-market only) drew 446,000 viewers on Wednesday. 🔲 Most-viewed late night game (9pm ET start or later) in the history of MLB Network.

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.@OReillyAuto Parts is in pole position to replace Xfinity as title sponsor of the NASCAR Xfinity Series starting next year, per people familiar with the matter.

.@OReillyAuto Parts is in pole position to replace <a href="/Xfinity/">Xfinity</a> as title sponsor of the <a href="/NASCAR_Xfinity/">NASCAR Xfinity</a> Series starting next year, per people familiar with the matter.