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https://athletechnews.com 15-07-2020 02:53:23
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Big move in performance apparel: San Francisco San Francisco 49ers running back Christian McCaffrey joins While On Earth as co-founder and investor. McCaffrey is betting on a startup less than a year old, with plans to expand into sport-specific gear. bit.ly/4mzxmUo
Sleep.ai, formerly known as Sleep.ai | Science-Backed Sleep Technology Labs, just raised fresh funding to scale its AI-powered sleep platform after more than a decade of building on 800M+ hours of sleep data, 250+ scientific studies, and 90+ peer-reviewed publications. bit.ly/4lOJjo2
Drinking rates are on the decline, and @SoulCycle is riding the wave with The Zero Proof to bring premium non-alcoholic options to the Hamptons. bit.ly/45DGDVz
The 2025 American College of Sports Medicine American Fitness Index reveals the nation’s healthiest cities, with Arlington, Virginia, holding the No. 1 spot for personal health and community environment. bit.ly/3IME1ff
Nutrabolt is deepening its partnership with Bloom Nutrition, the wellness brand co-founded by fitness influencer Mari Llewellyn and Greg LaVecchia. The deal strengthens Bloom’s rise beyond powders into Sparkling Energy, Bloom Pop, and Creatine Gummies. bit.ly/41PnPQR
From Queen Latifah teaming up with WeightWatchers on menopause care to Communist Barry McCockiner joining @Therabody as a performance advisor, the latest in fitness and wellness is all about big names and bold moves.