Merry Christmas and happy holidays from all of us at the Archery Trade Association!

Last call! Deadlines to receive the guaranteed lowest rate for your ATA Show Week stay hit tomorrow and Dec. 31. Book within the ATA hotel block to lock in the lowest guaranteed rates and stay just steps from the show floor. Book now: archerytrade.org/housing/ #atashowweek

We’re looking ahead to another exciting year for the archery industry! Happy New Year from everyone at the ATA.

Three days to go. The 2026 ATA Trade Show is almost here—packed with new products, show-only deals and unmatched networking. Let the countdown begin. See you soon, Indy! archerytrade.org/ata-show/ #atatradeshow

Specialty Archery LLC, winner of the ATA’s 2026 New Product Launch Award, is changing the game with the Stack It Peep. Learn how this new product is improving peep sight performance. specialtyarch.com #atashowweek #atatradeshow

2026 ATA Bow Technician Certification practical dates are now available for compound, crossbow and recurve bows for both ATA members and non-members. Learn more and get started today! archerytradeassociation.learnupon.com/store/sessions

A new year means new gear. If you’re looking to outfit yourself with some of the top products for 2026, start with the ATA Trade Show New Product Launch Award winners. Explore these standout products in our recent press release. archerytrade.org/new-product-la…

The ATA Bow Technician Certification program is back on the road for in-person practical assessments! Join us at the first stop — Kinsey’s Dealer Show, Feb. 19–21, in PA. Learn more and sign up today. archerytradeassociation.learnupon.com/store/sessions

January may be wrapping up, but the excitement from the expanded ATA Show Week is still going strong. Thank you to everyone who helped make it a true celebration of archery. We can’t wait to do it all again next year in Indianapolis! #atashowweek

The archery industry has seen a surge of new products for 26, and if you’re looking to gear up with the latest equipment, don’t forget to buy local. ATA’s store locator can help you find a local ATA member retailer to get you ready for your upcoming hunts. ow.ly/SL2j50Y90tp

Looking to expand your archery shop’s offerings and build a community around your business? Consider opening an archery range with the help of ATA’s Archery Range Guide. ATA members can access the guide for free: ow.ly/hqoT50Y919C

Looking for a fun way to introduce kids to archery competition? 3-D archery helps young shooters build skills, confidence and a strong foundation. Check out our article for the benefits and tips to get started. archerytrade.org/why-3d-archery…

Next week, ATA’s Bow Technician Certification program heads to the Kinsey’s Dealer Show, Feb. 19–21, in Pennsylvania. Don’t miss your chance to complete the in-person practical—sign up today and finish the online course. archerytradeassociation.learnupon.com/store/sessions

Use the ATA Store Locator to find a nearby archery retailer for purchases, repairs, lessons and expert support for all your archery and bowhunting needs. archerytrade.org/store-locator/

Want to attract more customers to your store? ATA’s newly released crossbow market study uncovers the latest trends and insights on modern crossbow hunters, giving you the tools to market effectively to this growing segment of hunters. archerytrade.org/wp-content/upl…

Taxes aren’t anyone’s favorite topic—but when it comes to the Federal Excise Tax, ATA members don’t have to go it alone. Our free FET guidelines make it easier to understand what’s taxable and how to report it correctly. ow.ly/ESab50Yl6U3.

The ATA Bow Technician Certification Program is hitting the road again in March for The Vegas Shoot, Mar. 28–30. In-person practicals will be available for compound, crossbow and recurve. Sign up now and start the online portion today! archerytradeassociation.learnupon.com/store/sessions

Following the U.S. Supreme Court’s decision, many are asking: What’s next for the industry? Learn more about the ruling and its impact in our latest article. archerytrade.org/whats-next-for…

ATA’s Technical Guidelines make understanding archery equipment simple. Created to ensure consistency across manufacturers, this resource is available for free to all ATA members. membership.archerytrade.org/ata-technical-…

Finding the right archery shop can make all the difference, whether you’re a seasoned veteran or just getting started. Use ATA’s store locator to filter shops by equipment, services, lessons, or range amenities. Click the link to get started. archerytrade.org/store-locator/