It’s a tricky time in comms right now. You need to be learning and unlearning at basically an identical pace. The most dangerous people to have on your payroll are PR or marketing teams that are too attached to their playbooks and ‘the way things have always been done.’

“We’re excited to announce” Delete and get to the point If you’re excited to announce it then just announce it, no foreplay required

there’s only one correct answer

.Morning Brew ☕️ #8 and most impressively the only News/Media in top 25. A far cry from when people assumed I worked at a coffee shop when I said I joined Morning Brew

built for your biggest questions

Working theory: reading lengthy, complex texts provides a stream of bits at an information current that is slower than your brain's ability to process and organize that information. Modern media doesn't. When information influx occurs at a rate greater than one's information net

My 93yo grandpa still starts every morning with the WSJ Thank you Katie Deighton for making his year ❤️

Industry people who are reacting to the new ChatGPT campaign with stuff like "why wouldn't they use generative AI for that" or "why spend do much to shoot in 35mm film" are embarrassing. Do you not understand what a consumer campaign is? Do you not realize that it's attempting

The tragedy here is that this *very good brand activation* and collab (I still want a hat + book) now feels a bit unserious because a bunch of tech Twitter is proclaiming it to be the best marketing they have ever seen. Please go outside more. It’s a bit embarrassing.

This Base Power advertising campaign goes so hard. Reminds me of Anduril Industries’s “don’t work here” initiative. Literally embodies everything I believe, feel, and preach about the startup ecosystem and actual innovation.

Confirmed this weekend: very cool indeed

purposefully said "non-technical" instead of "idiot" and now they won't let me leave SF (i am non-technical 🫶)

x.com/i/article/1978…

Ai tracker surveillance rave fliers 😌

Hang it in the louvre.

It’s under-appreciated that John Coogan and Jordi Hays just have incredible love for the game. There’s no other motive for their influence. No weird incentives. They’re not going to spin-up a fund or launch a token. They could have had an easier time if they raised capital and

Some people aren’t just in big roles, they *are* the role. e.g. Tammy at Stripe. Solana at FF. Katherine at AD/a16z. For appropriate roles, recruit people whose natural inclinations fit your business and pitch them "be yourself, just with more support and a stronger platform."

The level of derangement it takes to post what ChatGPT slops about that article and pass it off as your own thoughts to your professional peers on social media says a lot about the virtue signalling that something is important vs. What Is Actually Important™ in 2025 in tech. Few