Dear Waitrose & Partners , please have a word with your in-house marketing team. Describing a product as “Perfect for the food bank” is at best tone deaf to the realities of people having to access food aid. Normalising this helps no one.

We forgot to tag the originator of this - Jane Middleton

Also. It’s not the product we have a problem with, veg stock is useful & this is a “good” one but “perfect” & “food banks” do not go together, any more than politicians, royalty et al having a photo call at one does. Words & deeds matter.

Thank you everyone who’s responded in some way to our tweet. Not all agree but it’s interesting how many do. Maybe enough for other retailers to be mindful of their words when promoting (because they will profit, despite suggested altruism), donations. Still, #CashFirst is best.