Mark Ritson: Your customers may well be stupid, but they’re still yours

How Aldo is merging the online and offline world in a bid to boost sales

Unilever’s Keith Weed: ‘A lost generation of marketers are bluffing about digital’

How BP is safeguarding against future rivals like Amazon

Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad

Fitbit on how it looks to ‘integrate more deeply into healthcare’

The best brands are ‘built on product not advertising’ says Apple co-founder Steve Wozniak

Game credits switch to community branding for upping its profitability

Uber on Giving: ‘It’s less about being nice, more about being honest about who we are’

Jaguar wins ‘Steve Wozniak Award’ at Festival of Marketing

Adidas on redefining influencer marketing through dark social

Digital marketing metrics – latest Marketoonist

Facebook, Fitbit and Mastercard – 5 things that mattered this week

‘Advertisers must stop tying mums to ovens’ says Premier Foods as it unveils new Oxo family

Fitbit aims for the mass market with The X Factor sponsorship

Do tax avoidance scandals really stop consumers buying?

Is content marketing a load of bollocks?

Alain de Botton: Like sentimental artists, brands try too hard to pretend everything’s rosy

‘Mobile ad growth shows there is no longer a hierarchy of screens’

Why emotional reactions are a better indicator of behaviour