10 websites you didn't know you were missing (until now) :

A Blind Taste Test – Liquid Death versus the most expensive drinks in the world. This is hilariously brilliant #advertising. #CreativityMatters

TikTok is now overtaking Google Search and Maps for informational and discovery search queries for Gen Z🤯 40% of 18-24 year olds, when looking for a place to go or eat, turn to TikTok over Google. TikTok is influencing search demand OFF Tiktok - and you can control this

13 free websites that are so useful they feel illegal to know:

Gosh, California is breath taking 😍

A big old dump of trends decks for 2023 - drive.google.com/drive/folders/… 90% of these are self serving nonsense, but the WARC 2023 Marketer's Toolkit is in there which is well worth a look. Some of the Kantar, GWI & Mintel stuff is good too.

My thoughts on strategy's relationship with content in our ever-expanding, always-on internet era #informationoverload #workplacewellness #brandstrategy #strategy linkedin.com/pulse/everythi… via LinkedIn

I have received so many questions about the Grimace Trend and how McDonald's handled it. I shared on LinkedIn but here is an insider view from the social media team of what happened : - if you think we planted the grimace shake trend, thank you. So much. But you think way too

Wow

People send me notes all the time that say, “I want to pick your brain.” That’s about you. What would be better is if you sent me something that helps me and say, “Here’s something for your brain.” Then I’d be more impressed with you and more likely to connect with you.