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The "Break Through the Noise: Find Your Audience with Data-Driven Advertising” webinar with 4C’s Aaron Goldman and LinkedIn’s @tyrona has officially started! Stay tuned for live updates from the conversation. #findyouraudience bit.ly/32Lt0n2

“Not all data is good data. In fact, most data is bad data, or fake data. We need to start seeing the difference. We’re wasting $7 billion targeting the wrong people, and 6 billion targeting non-people,” said @tyrona from LinkedIn #findyouraudience

How to distinguish real data vs fake data? “Prioritize direct data over indirect data. The more vendors the data passes through, the less accurate the data becomes. If your vendor can’t explain where the data comes from in one sentence, it's a red flag.” @tyrona #findyouraudience

According to Paul Slovic’s famous professional gambler psychology study, “more data actually led to worse decisions because the more confident they were, the bigger bets they made and the bigger losses they saw.” - @tyrona #findyouraudience

Navigating signal-to-noise ratio #findyouraudience

“The optimal balance, according to Les Binet & Peter Field, is to spend 60% on brand building and 40% on lead generation,” @tyrona from LinkedIn. #findyouraudience

Why are small bets riskier? Because they’re almost guaranteed to fail. “In increasingly competitive markets, breaking through the media clutter requires enormous bets on blockbuster strategies.” - Anita Elberse from Harvard Business School #findyouraudience

"Trust real data, not fake data. Track long data, not big data. Make big bets, not small bets." LinkedIn's @tyrona. #findyouraudience

“The amount of data that flows inside Closed Ecosystems is powerful enough to create a picture of the person behind the device and what they’re interested in at any given moment,” 4C’s Aaron Goldman. #findyouraudience

“The power of Closed Ecosystems is only picking up during the pandemic. Globally, streaming is up 27%, messaging is up 22%, 21% more time spent on social, and 20% more time on broadcast TV,” said Aaron Goldman. #findyouraudience

“Consumers are spending 81% of their time within Closed Ecosystems, but 34% of advertising dollars is still going to the open web, despite consumer behavior and decreasing confidence in the effectiveness of the open web," Aaron Goldman #findyouraudience

"Closed Ecosystems Platforms that provide the most value for brands are self-serve, vertically-integrated, interoperable, independent, and intelligent," said Aaron Goldman #findyouraudience

Anchoring the marketing tech stack on a CEP enables marketers to move: - From more to better. - From black box to transparent. - From horizontal to vertical. - From siloed to holistic. #findyouraudience

"The train has left the station when it comes to privacy concerns. We have to be conscious of how we manage, protect and leverage the data we have...and the increasing consumer knowledge and interest with how data is being used," @tyrona. #findyouraudience

"We need to be really thoughtful around the layers of data that we have. More data equals more noise. We want to look for signals," said @tyrona from LinkedIn. #findyouraudience

From buying content to buying audiences - CEO Bill Wise speaks to digital transformation, recent acquisitions, and the future of Mediaocean as a modern system of record. Watch the full Andy Plesser interview here: beet.tv/2020/08/acquis…

As we approach this year’s golden quarter, the retail sector is preparing to navigate the choppiest waters it has faced for at least a decade. Read more as Mediaocean's Aaron Goldman outlines the keys to marketing success in the coming months. ow.ly/4RuB50BliyG

The time has come to think about new ways to engage local audiences. Tune in as experts Fraser Woollard (Mediaocean), Nick Simonetti (Vevo), and Jenna Balavram (Spark Foundry WW) discuss the future of reaching local audiences through music videos. ow.ly/Okq850Bmgj2

Marketers must market the way consumers consume - seamlessly across channels. Learn more about how a modern system of record for omnichannel advertising permeates the ecosystem and enables advertisers to make strategic decisions. mediaocean.com/modern-system-…