We love this clever cinema campaign from Specsavers & Digital Cinema Media Bravo 👏 creativereview.co.uk/specsavers-cin…

Have you ever tried reverse brainstorming? It might just get you to your next breakthrough idea. mindtools.com/a32qxsh/revers…

Got creative block? There's a beer for that. itsnicethat.com/articles/creat…

Insects were the victims of bug spray Orphea's giant billboard trap in Milan. This creative campaign sprayed Orphea directly onto the ad, and as bugs got stuck, they formed the shape of the spray coming out of the can. Genius! Publicis Groupe

It's hard to be creative on a consistent basis. But with the right habits, you can tip the scales in your favour. 42courses.com/blog/home/crea…

This iconic campaign by DDB revolutionised advertising with its minimalist design and witty copy. It turned the idea of "bigger is better" on its head, encouraging people to "think small" with the VW Beetle. A great example of using creativity to change perceptions. Volkswagen |

This McDonald's billboard transformed their iconic fries box into beacons of golden light that shone into the night sky, making them visible 3 miles away. Now that's a tasty idea. McDonald's | Leo Burnett | Leo Burnett Chicago

Long before Facebook, Instagram, and the countless other platforms we use today, Heineken was bringing people together. With billions of people active on social media, it's a reminder that the best connections happen over a cold beer. We'll drink to that. Heineken |

Curious about where good ideas come from? This short book summary of Steven Johnson's "Where Good Ideas Come From" explains how breakthrough ideas often emerge from the collision of smaller hunches and collaboration. Lots of interesting insights into the creative process and