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1. Anchor text is important to SEO 2. Google may select to use only *some* of your anchors This is known in SEO as "Link Priority" To find out what Google chooses, our latest post explores the results of 3 different experiments, all with different anchor text configurations🔗⬇️

How Google's Selective Link Priority Impacts SEO (New on April 14) What links does Google count when one URL links multiple times to another URL? 1) ALL links pass PageRank 2) Only *some* links may pass Anchor Text (relevance) 3) We tested 3 different scenarios. Results in🧵👇

New Post: I Worked As An Official Google Search Quality Rater (You Can Too) Um..Surprise?! While Google doesn't reveal its algorithm to Quality Raters, the process involved WAY more than I thought. Learned a ton about: • Page Quality • User Intent • Needs Met ...and more🧵

Revisit: Googlespeak™ – How Google Limits Thought About Antitrust • How Google's favors its own properties in search. • Googlespeak™ - a corporate culture avoiding antitrust discussions • How global regulatory actions challenging Google's monopoly 🔗zyppy.com/seo/googlespea…

We learned recently Google keeps ~400 billion docs/URLs in its index, but how does it compare to other popular indexes SEOs know about? • Wayback Machine: 856B • Ahrefs: 340B • Moz: 7B All these indexes overlap, but each has different pages + purposes, not apples-to-oranges.

Publishing a case study next week covering 50 Google Helpful Content Update winners/losers + 2650 data points. Lots of insights! If you'd like to know when it's live, sign up for my SEO Tips newsletter - always 100% free And oh yeah, did you know I have a newsletter? Link in 🧵

New: Why do some sites consistently lose Google updates while others keep winning? To gain insight, I did a massive deep-dive into 50 Google Update winners/losers + correlated 2500 data points The answer is NOT author boxes :) But stock photos? 1st person pronouns? Link in 🧵

A 🔥 50 site Case Study by @cyrusshepard sharing on-page factors associated with sites winning and losing big in Updates: + Correlations: 1st person pronouns, 1st hand experience, Cookie consent, contact footer... More 👇🔥 zyppy.com/seo/google-upd…

New: Introducing the Google Page Quality Rating Scorecard Google Quality Raters assign a "Quality + Needs Met" score to every web page they rate 🎯 Want to rate your own/client/competitor pages in alignment with Google's Rater Guidelines? Grab a free copy of the new template🧵

[New Post] How Recent Google Updates Punish Good SEO: 50-Site Case Study Something is insidious w/ Google's Algo Updates, so we looked at how good SEO practices fared: • Page Update Frequency • Schema Usage • Anchor Text • Page Titles And tons more with help from Ahrefs🙏

If Google was honest, they would've called the Helpful Content Update the Anti-SEO Update, but here we are

Since the Washington Post was too scared, the Zyppy Editorial Board officially endorses Kamala Harris for the office of President of the United States

Wow. Over 150 vetted Marketing Companies + Consultants now live on Zyppy List! Proud of every one of them 🥰 And we're looking for more...

New: How AI Overviews Shift Traffic From Publishers to Google It's not enough that Google's AI Overviews reduce clicks to publisher websites 📉 Google designed these so that what few clicks remain lead to walls of irrelevant ads and/or bad search results Link in 🧵

If you follow Neil Patel, a couple of months ago, he started posting videos on every channel about "The time I got sued," about a case from 2011. I thought, “Why is Neil flooding social media with a story from 14 years ago?“ The answer is a clever bit of reputation management.