Felix Zeeb (@zeeb_felix) 's Twitter Profile
Felix Zeeb

@zeeb_felix

I share growth marketing advice for entrepreneurs and marketing pros who want to grow their business 🚀
Co-Founder of AMT, GAZ & Koonst - Head of MarTech AMT

ID: 1762036242139459584

linkhttps://geistzeit.ch calendar_today26-02-2024 08:46:13

953 Tweet

111 Followers

256 Following

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3 marketing automation hacks to make your life easier: 1. Set up behavior-based email triggers 2. Use lead scoring to focus on hot prospects 3. Automate abandoned cart reminders Automation = more conversions with less effort.

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Comparing MarTech tools is like comparing Swiss Army knives. The best one? The one that fits your specific needs, not the one with the most features. Choose wisely and you’ll save time, money, and energy.

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How automation transformed my business: I set up a data-driven email sequence, and my conversions went up by 34% in just 3 months. Founders, automation isn’t just for big brands—it’s a game-changer for solopreneurs too.

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Paradox of data-driven marketing: we have so much data, yet so few insights. 🤯 Sometimes, simplicity is the answer. Focus on a few key metrics, automate actions around them, and ignore the noise.

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Without data, you’re just another person with an opinion.’ - W. Edwards Deming Automate, track, measure, and optimize. Data-driven marketing isn’t optional—it’s essential.

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3 Reasons Every Founder Needs Data-Driven Marketing Automation: 1. Personalization at scale 2. Real-time insights for fast pivots 3. Increased efficiency, so you can focus on strategy Data and automation let you work smarter, not harder. #Founders #MarketingStrategy

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Hot take: If you’re ignoring data, you’re guessing. Guessing might work occasionally, but in the long run, data-driven automation wins. Track, measure, and improve based on what actually works.

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Data-driven automation funnel: 1. Lead capture: Collect data via forms 2. Segmentation: Group leads by behavior 3. Nurture sequence: Automated emails based on data insights 4. Conversion triggers: Personalized offers based on engagement Use data to guide every step.

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Data overload? Here’s my advice: 1. Identify 3 key metrics that impact your bottom line 2. Set up automated actions based on those metrics 3. Ignore the rest (for now) Focus on actionable insights, not just data collection. #DataManagement #Automation

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Most underrated aspect of data-driven automation? Consistency. 🕰️ By automating, you ensure that no lead slips through the cracks. It’s like having a 24/7 assistant managing your pipeline.

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3 automation hacks every solopreneur should try: 1. Lead scoring to focus on high-value prospects 2. Triggered emails based on site behavior 3. Retargeting ads based on data insights Let data work for you—even while you sleep!

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Top vs. Flop in Data-Driven Marketing Automation: ✅ Top: Personalize based on user data ❌ Flop: Sending blanket emails to your entire list ✅ Top: Use predictive analytics for tailored offers ❌ Flop: Ignoring metrics post-campaign Make your data work harder, not you.

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Examples of simple but powerful data automations: 1. Abandoned cart recovery emails 2. Follow-up emails based on reading time on articles 3. Birthday or milestone rewards Easy setups with high ROI! Data-driven doesn’t mean complex.

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Common data & automation mistakes founders make: 1. Tracking too many metrics 2. Not defining automation goals 3. Forgetting to update data triggers regularly Get clear on your data priorities, and watch your ROI soar.

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Automation lesson: Data is only valuable when used effectively. Over-analyzing can be a trap. Instead, choose 2-3 high-impact metrics to automate around and ignore the rest. Clarity > Complexity.

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Opinion: Data + Automation = Your #1 asset as a solo founder. With the right data-driven setup, you can reach thousands without sacrificing personalization or quality. Let the numbers guide your marketing.

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Data will talk if you’re willing to listen.’ - Jim Bergeson If you’re a founder, build your marketing automation with data insights at the core. Listen, then act.

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My data-driven email automation sequence: 1. Welcome email: Immediate, personalized, based on source 2. Behavior-triggered follow-ups: Based on content engagement 3. Re-engagement: For subscribers who haven’t engaged in 60 days Automate the steps and let data lead the way.

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The problem with ‘data-driven’ marketing automation? People often ignore the customer. Remember: data is a tool, not the whole story. Let data help you, but keep empathy & relevance at the heart of every message.