We’re thrilled to share that Yodel Mobile has been named one of The Sunday Times Best Places to Work 2025, in the small organisation category! 🎉 Read more here: yodelmobile.com/yodel-mobile-n… The Times and The Sunday Times #appmarketing #thesundaytimesbestplacetowork

Thanks to Performance Marketing World for covering the news of our appointment by Zenni®. We'll be supporting mobile growth in the US across both iOS and Android 📲 performancemarketingworld.com/article/192386…

#DMWFLondon gave us a glimpse into what's really happening in digital marketing today 🌍 Whether you attended or followed from afar, one theme stood out: success in 2025 means meeting users where they are now, not where they used to be. Check it out: yodelmobile.com/highlights-fro…

"Partnering with Zenni Optical is genuinely exciting for us,” said Mick Rigby, CEO of Yodel Mobile. We're delighted to be supporting Zenni Optical with a full-service growth strategy Thanks to MediaPost for sharing the news! mediapost.com/publications/a…

.Zenni® taps Yodel Mobile to drive next phase of U.S. app growth mobilemarketingreads.com/zenni-optical-…

Meet the Growthmakers: Jessica Spivey, Account Manager at Yodel Mobile! During the session, Jess shares: 🔸 Her growth strategy approach 🔸 Why consistency > shortcuts 🔸 Underrated mobile tactics 🔸 Big ASO misconceptions Catch the blog 👇 yodelmobile.com/meet-the-growt…

With new features across both Apple and Google Play, there’s a huge opportunity to optimise what happens after your app has been downloaded, including boosting retention and user advocacy (directly within the stores). Read our full insights → yodelmobile.com/post-install-a…

Join Yodel Mobile and Customer.io on the 21st August for a live webinar exploring the retention strategies used by the world’s top-performing apps. Save your spot now 👉 app.livestorm.co/yodel-mobile-1…

Apple now lets you assign keywords to Custom Product Pages, meaning CPPs can show up in organic search for the first time. This update unlocks: More tailored search results Creative testing by keyword Better alignment with user intent Read all about it yodelmobile.com/apple-custom-p…

Join Yodel Mobile and Customer.io on the 21st August for a webinar, where we will share the retention blueprint you’ve been looking for - one that’s all about making your users stick long after they've downloaded your app. Learn more here 👉 yodelmobile.com/is-your-apps-r…

Struggling to retain app users? There are four primary reasons why apps lose their users. If you’re facing this challenge, it could be time to rethink your mobile CRM strategy. Check it out here yodelmobile.com/what-is-a-mobi…

Megan Dean, Strategy Growth Director at Yodel Mobile, has released a blog on the evolving future of app store optimisation. From AI-powered metadata and personalised search to voice-led discovery and predictive app visibility. Read the full article here neilpatel.com/blog/future-pr…

Delighted that Yodel Mobile and tuiuk have been shortlisted at the #PMWAwards 2025 🎉 Our project “Breaking the Plateau: How Yodel Mobile delivered a multi-market rebound for the TUI app” is recognised in the Email, Mobile & App Marketing category! performancemarketingworldawards.com/shortlist-2025

Apple Search Ads can fuel growth - but if they’re cannibalising your organic installs, you’re paying for downloads you’d already win. Discover how to spot & test it, in our latest article. 👉 yodelmobile.com/are-your-paid-…

ASO is one of the most effective ways to grow your app, but for businesses just beginning their journey, there's a lot to know! Join Yodel Mobile and AppFollow on Wednesday, 24th September, at 3.30pm BST, for a practical Register here app.livestorm.co/yodel-mobile-1…

In our recent webinar with APPFOLLOW, we broke down the essentials, from keyword strategies and creatives that convert to in-app events and reviews that drive visibility and installs in 2026. 👉 Dive into the full round-up here yodelmobile.com/app-store-opti…

We’re back with APPFOLLOW on October 30th for the next instalment in our ASO series. Our experts will dive into the strategies mature app businesses are using to refine their ASO approach and boost organic discoverability. Register here: app.livestorm.co/yodel-mobile-1…

In our latest webinar with AppFollow, our experts explored how ASO has evolved into a full-funnel strategy from visibility and conversion to activation and retention. Dive into the full round-up for key takeaways and advanced tactics 👉 yodelmobile.com/advanced-aso-s…

🏆 We’re proud to announce that Yodel Mobile has won the PMW Award for Email, Mobile & App Marketing for our ASO campaign with @TUI! Congratulations to our amazing team, and a shout-out to NP Digital, who won International Agency of the Year for the third year in a row 👑