🎉Congratulations to YCCI Board of Advisors KofiAmooG and Todd Kaplan on being named to the 2025 Forbes World’s Most Influential CMOs List! Their visionary leadership and profound ability to drive impact is shaping the industry. 🔗tinyurl.com/42xh3kte

Should we believe what we see online?👀 Research from former YCCI Postdoc gizemceylan1 and USC finds that habit—not just bias—drives much of digital misinformation. Just 15% of users are responsible for 40% of false content due to automatic sharing. tinyurl.com/yutumk3f

🌍 #Sustainability is on the menu! Research from YCCI and Google food experts shows that sustainability labels can cut the carbon impact of food choices by up to 40%. Curious how labeling can drive change in the #FoodIndustry? Let’s connect. som.yale.edu/story/2023/mak…

🤖 Thoughts on AI personalization?

🏆Congratulations to YCCI Board Member Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, on winning the Advertising Research Foundation's (ARF) 2025 Chief Marketing Officer Award! 🔗Read more here: finance.yahoo.com/news/mastercar… #MarketingLeadership

📊Data is a necessity, but former Unilever executive Stan Sthanunathan reminds leaders to balance analytics with curiosity, storytelling, and action. Don’t just collect data—translate it into "ideas and impact." tinyurl.com/4r7fbvdc #MarketingStrategy #ConsumerInsights

YCCI explores Professor Ayelet Fishbach 's work on how to stay driven by harnessing intrinsic motivation: ✅Set goals that excite you ✅Focus on what you want to achieve—not just what you want to avoid ✅Treat motivation as a practice, not a one-time fix tinyurl.com/22jez76r

🏈 Even during inflation, many shoppers still reach for name‑brand snacks. Why? Proprietary flavors hard to replicate and social context can make the difference... If consumers are trading down, are you leaning into the insights that justify trading up?tinyurl.com/25dzn52v

📸 Thank you to Claire Burns, YCCI board member, CMO of The Hartford and Yale School of Management alum (’96), for kicking off our first Colloquium on Marketing Leadership of the semester! We’re grateful for her time, insights, and encouragement to "demonstrate your impact."

“The whole field is so well leveled that innovation and creativity are required to break out…” — Raja Rajamannar, Mastercard CMO & YCCI Board Member. As #AI reshapes marketing, will the #CMO’s role be elevated—or disrupted? adage.com/trends-predict…

The YCCI team is in Sweden this week leading a capabilities-building workshop with IKEA—diving into how behavioral science can shape consumer decision-making. An energizing week of collaboration and learning! #consumerinsights #behavioralscience

Is beauty in the eye of the beholder? 👁️ A study by UNSW's Veronica Zixi Jiang and Yale School of Management's Ravi Dhar shows consumers are less likely to choose default or compromise options when they feel good about their appearance – and are open to bolder choices. som.yale.edu/blog/beauty-an…

🎥 “When you make it into the room... you can't just be sitting there...” In a recent visit to Yale School of Management, Claire Burns (’96), CMO of The Hartford, shared with students her hard-earned advice on making your presence matter. #leadership #marketingleadership

Coming off the The ANA Masters of Marketing, excited to have Todd Kaplan (SOM '06), CMO North America of The Kraft Heinz Company join us this week for our Colloquium on Marketing Leadership series! adage.com/events-awards/…

🎁 #holidayshopping is right around the corner—and YCCI's Nathan Novemsky has some sharp advice: “It is far better to decide what you want to buy and then shop for the best price, rather than look at good deals and decide which deal to take.” Read more: consumerreports.org/money/gift-giv…

A big thank you to YCCI Board Member Todd Kaplan (Yale School of Management '06) for joining our Colloquium on #MarketingLeadership Colloquium Series!👏 Todd shared a powerful perspective on “the art of marketing” and what it takes to build and evolve iconic brands and connect to moments in culture.

Marketing isn’t just reacting to AI — it’s shaping it. We sat with Sadie Thoma, Lance Hill, and Mark Abraham, who reminded us that the future lies in leveraging emerging technologies to influence consumers, reshape how and why we work, and define responsible parameters for AI.

At YCCI’s Colloquium on Marketing Leadership, Claire Burns (Yale School of Management ’96), CMO of The Hartford offered a reflection on the power of career intentionality—and how deliberate choices can accelerate your path to impact. #marketingleadership #cmo