
Yakov Bart
@yakovbart
Marketing professor, studies advertising effectiveness, mobile, digital marketing, author of Social Media Marketing: Principles and Strategies #smmtextbook
ID: 105964141
18-01-2010 02:31:40
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778 Followers
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In the next issue, Barak Libai, Yakov Bart, #SonjaGensler, Charles Hofacker, Andreas Kaplan, #KimKoetterheinrich, & @EikeBKroll offer "a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM)."






"Marketing budgets rose to the highest percentage of organization budgets" #Marketing koen pauwels






Know a junior researcher working at the intersection of #design and #data? Please encourage to apply for our joint Northeastern CAMD and Northeastern D’Amore-McKim School of Business Assistant Professor position Northeastern U., to advance a new research cluster across Center for Design at CAMD and Northeastern DATA Initiative: careers.hrm.northeastern.edu/en-us/job/5042…

Open #marketing #postdoc position with flexible starting date Northeastern U. - we're looking for empirical modelers interested in advancing damore-mckim.northeastern.edu/data-initiativ… and working on high-impact problems with koen pauwels and myself. Please get in touch with us if you're interested!


In the Airbnb and crime paper with Dan O'Brien, we used DID with continuous treatment; so we couldn't directly test for parallel trends using event-study analysis and did other robustness tests instead. We now did that after creating a binary treatment (Airbnb rate >5%). 1/


My first Northeastern event: I'll be giving a keynote today at Northeastern DATA Initiative's DATA Forum on "Implementing #AI #Ethics". Join in! 💁♀️ data-initiative.com/data-forum #aiethics

How to market the only #Trappist in the USA? #Spencerbrewery Northeastern DATA Initiative Northeastern D’Amore-McKim School of Business #marketing #beer Northeastern U. Spencer Brewery Yakov Bart Auke Hunneman Tom Meyvis @peeterverlegh news.northeastern.edu/2022/01/26/spe…