Yakov Bart (@yakovbart) 's Twitter Profile
Yakov Bart

@yakovbart

Marketing professor, studies advertising effectiveness, mobile, digital marketing, author of Social Media Marketing: Principles and Strategies #smmtextbook

ID: 105964141

calendar_today18-01-2010 02:31:40

860 Tweet

778 Followers

488 Following

Erik Brynjolfsson (@erikbryn) 's Twitter Profile Photo

Hurts foreign students. Hurts America's universities. Hurts freedom. Hurts America. Hurts the World. "Foreign college students could be forced to leave the U.S.... according to guidance released by Immigration and Customs Enforcement (ICE)." axios.com/online-classes…

Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo

In the next issue, Barak Libai, Yakov Bart, #SonjaGensler, Charles Hofacker, Andreas Kaplan, #KimKoetterheinrich, & @EikeBKroll offer "a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM)."

In the next issue, <a href="/BarakLibai/">Barak Libai</a>, <a href="/yakovbart/">Yakov Bart</a>, #SonjaGensler, <a href="/chofack/">Charles Hofacker</a>, <a href="/andreaskaplan/">Andreas Kaplan</a>, #KimKoetterheinrich, &amp; @EikeBKroll offer "a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM)."
Matt Rocklage (@mrocklage) 's Twitter Profile Photo

Changing the number of approved HITs from 100+ to 500+ drastically increased the quality of responses. Would highly recommend considering that cutoff, particularly if needing text responses. Also, slightly concerning that 20% of already-filtered responses were unusable…

Kalinda Ukanwa (@kalindaukanwa) 's Twitter Profile Photo

Academics pushing for change in predictive policing have a call to action: "Academic departments with data science courses should implement learning outcomes that address the "ethical, legal, and social implications" of such tools." popularmechanics.com/science/math/a…

Ari Paparo (@aripap) 's Twitter Profile Photo

In honor of today's congressional antitrust hearings I've updated my diagram of the Google ad stack. Feel free to use with attribution. (Changelog in thread below)

In honor of today's congressional antitrust hearings I've updated my diagram of the Google ad stack. Feel free to use with attribution. (Changelog in thread below)
Jason Kint (@jason_kint) 's Twitter Profile Photo

Last clip. This is important. Advertisers/adtech want to use Google threat to kill privacy laws. Heimlich is right here but solution is antitrust+privacy with heightened limitations for companies seeing nearly all our behaviors. Enforced purpose limitations (GDPR/CPRA). /41

Yakov Bart (@yakovbart) 's Twitter Profile Photo

Know a junior researcher working at the intersection of #design and #data? Please encourage to apply for our joint Northeastern CAMD and Northeastern D’Amore-McKim School of Business Assistant Professor position Northeastern U., to advance a new research cluster across Center for Design at CAMD and Northeastern DATA Initiative: careers.hrm.northeastern.edu/en-us/job/5042…

Yakov Bart (@yakovbart) 's Twitter Profile Photo

Open #marketing #postdoc position with flexible starting date Northeastern U. - we're looking for empirical modelers interested in advancing damore-mckim.northeastern.edu/data-initiativ… and working on high-impact problems with koen pauwels and myself. Please get in touch with us if you're interested!

Babak Heydari (@heydarisys) 's Twitter Profile Photo

In the Airbnb and crime paper with Dan O'Brien, we used DID with continuous treatment; so we couldn't directly test for parallel trends using event-study analysis and did other robustness tests instead. We now did that after creating a binary treatment (Airbnb rate >5%). 1/

In the Airbnb and crime paper with <a href="/DanOUrban/">Dan O'Brien</a>, we used DID with continuous treatment; so we couldn't directly test for parallel trends using event-study analysis and did other robustness tests instead. We now did that after creating a binary treatment (Airbnb rate &gt;5%).  1/
Cansu Canca (@ccansu) 's Twitter Profile Photo

My first Northeastern event: I'll be giving a keynote today at Northeastern DATA Initiative's DATA Forum on "Implementing #AI #Ethics". Join in! 💁‍♀️ data-initiative.com/data-forum #aiethics