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XOMAD

@xomad

Influencer-Led Marketing #teamXOMAD XOMAD.com/blog

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linkhttp://theplug.xomad.com calendar_today17-05-2010 13:27:27

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We’ve seen many changes in the way our favorite influencers and consumers are interacting with brands. We know that, as we educate ourselves, we change our expectations from the brands we consume on a daily basis. Tag in the comments the brands you currently trust and respect.

We’ve seen many changes in the way our favorite influencers and consumers are interacting with brands. We know that, as we educate ourselves, we change our expectations from the brands we consume on a daily basis. Tag in the comments the brands you currently trust and respect.
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#Tb to one of our favorite campaigns from last month with PineSol! Influencers shared what they do while staying home and created fun content to inspire audiences to do the same! And it’s still a valid messages, remember to #StayHomeBaby :)

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35% of Instagram users are between ages 25-34, and millennials spend on average 2.5 hours a day on Instagram! This means IG influencers can help you to reach & engage millennial audiences!

35% of Instagram users are between ages 25-34, and millennials spend on average 2.5 hours a day on Instagram! This means IG influencers can help you to reach & engage millennial audiences!
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These amazing influencers partnered with Clorox and Nextdoor to educate their families & communities on the Nextdoor Help Map tool, a platform for communities to connect + support at-risk neighbors w/ everyday tasks. Check out their content and try the Nextdoor Help Map tool!

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We've partnered with the city of Columbia, #SouthCarolina to activate 64+ influencers who are encouraging local residents to #MaskUp, helping the city recover from COVID-19 and safely reopen. #MaskUpColumbiaSC #strongertogether

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This pandemic has affected everyone & marketing is no exception. We can proudly say we’ve been working w/Clorox to listen to consumers’ and help educate audiences to keep families safe! What’s a brand you trust to take care of your family? #InfluencerMarketing #BrandsWeTrust

This pandemic has affected everyone &amp; marketing is no exception. We can proudly say we’ve been working w/<a href="/Clorox/">Clorox</a> to listen to consumers’ and help educate audiences to keep families safe! What’s a brand you trust to take care of your family? #InfluencerMarketing #BrandsWeTrust
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Happy Birthday to our #NationalParks! At XOMAD, we not only love visiting the beauty of nature, but also love brands that focus on cause marketing and make an effort to protect Parks properly, like REI 🌱! #CauseMarketing is a great way to engage influencers and their audiences!

Happy Birthday to our #NationalParks! At XOMAD, we not only love visiting the beauty of nature, but also love brands that focus on cause marketing and make an effort to protect Parks properly, like <a href="/REI/">REI</a> 🌱! #CauseMarketing is a great way to engage influencers and their audiences!
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Happy #NationalDogDay from the ones that help us stay motivated and in a happy mood during stressful days at work! Of course, we love what we do, but our pups make everything better 😍 #TeamXomadPups

Happy #NationalDogDay from the ones that help us stay motivated and in a happy mood during stressful days at work! Of course, we love what we do, but our pups make everything better 😍 #TeamXomadPups
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After 10 years in the #InfluencerMarketing industry a few characteristics stick out of the influencers we love to work with - awesome communicators during the full process, delivering content on time, and being uniquely creative are just a few. #CommunicationIsKey

After 10 years in the #InfluencerMarketing industry a few characteristics stick out of the influencers we love to work with - awesome communicators during the full process, delivering content on time, and being uniquely creative are just a few. #CommunicationIsKey
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Happy #LaborDay! Today is a day to celebrate (with masks on) all the hard work & achievements of American workers. Did you know a recent survey showed that the average consumer will spend approx $150 during #LaborDayWeekend shopping? Did you take advantage of any Labor Day sales?

Happy #LaborDay! Today is a day to celebrate (with masks on) all the hard work &amp; achievements of American workers. Did you know a recent survey showed that the average consumer will spend approx $150 during #LaborDayWeekend shopping? Did you take advantage of any Labor Day sales?
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How do we find the perfect group of influencers for each project? Through our extensive vetting process that starts with our tech team crawling millions of content creators to match your brands’ target demographics and narrow them down to a few hundred for each project!

How do we find the perfect group of influencers for each  project? Through our extensive vetting process that starts with our tech team crawling millions of content creators to match your brands’ target demographics and narrow them down to a few hundred for each project!
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Remembering #RuthBaderGinsburg with this powerful quote: "Fight for the things that you care about, but do it in a way that will lead others to join you." To content creators and influencers, remember these words and take the lead. This is a call to action. #vote2020

Remembering #RuthBaderGinsburg with this powerful quote: "Fight for the things that you care about, but do it in a way that will lead others to join you." To content creators and influencers, remember these words and take the lead. This is a call to action. #vote2020
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We had the opportunity to work in a very special project with @OPI where they partnered with an Italian influencer to reflect the true spirit of Milan in their Fall 2020 nailpolish collection. This is the result of the campaign and we couldn’t be more in love with it!

We had the opportunity to work in a very special project with @OPI where they partnered with an Italian influencer to reflect the true spirit of Milan in their Fall 2020 nailpolish collection. This is the result of the campaign and we couldn’t be more in love with it!
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Happy to join forces w/the City of San José, Knight Foundation & #SanJose creators to help educate residents about #COVID19 vaccines, share valuable health PSA's, & increase vaccination rates in the city. Read more here! #InfluenceMarketing #CommunityOutreach bit.ly/XOsanjoseABC7

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A XOMAD + City of San José program is utilizing social media influencers to help #SanJose residents overcome vaccine distrust. Coda Story shares how efforts like the Knight-supported program can help communities combat #COVID19: kf.org/3yScn6y #knightcities

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We have worked with state + local governments across the country to lead social good campaigns and we are thrilled that our most recent efforts have been highlighted in this article! Marketplace City of San José bit.ly/xoMarketplace

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Join this free panel on Monday 12/5 to hear our EVP Andy Lutzky talk about how government agencies can use #influencers to create and keep trust!

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How can brands develop work that is considered authentic if they don’t know what authenticity means? Here are five characteristics to consider, from @Xomad's Andy Lutzky. campaignlive.com/article/framew…

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XOMAD CEO Rob Perry is featured on this week's Great Minds podcast from Advertising Week! Rob and host Matt Scheckner discuss how XOMAD is redefining the influencer space, and how XOMAD's proprietary technology is like "the Ferrari under your hood". advertisingweek.com/great-minds-ro…