Start with a trending TikTok sound! The platform is already signaling what works through repetition in the feed. If creators are still using it, it’s worth testing. Add your hook, your angle, your message and you’re stacking your idea on algo-approved format.

12M+ views. 1.5M+ likes. A productivity app made “rejecting a rejection” go viral. Format: Familiar Gmail screen + unexpected twist + quick voiceover + trending sound. Simple, native, repeatable.

My AI brief structure, taken from 100s of top clients After 70K+ creatives, the patterns are obvious. What’s working: Persona > demographics Scene-by-scene > abstract ideas Defined assets > assumptions Variations > one video If the AI operator has to guess, you’ve lost time

If you’re a founder or CMO, this should worry you: Your competitor has the same AI as you and might be using it better. We’re living through what I call “The AI Standard Shock”. AI is everywhere. Now it’s about who uses it with better judgment and higher standards.

An education app broke into the Top 10 worldwide. It wasn’t media spend. It was creator-led, native UGC at scale. - ICP-led story - Everyday scenario - One clear message - Scroll-stopping visual That’s how you win feeds.

Adjust the speed. I know, it sounds almost too basic. But it changes everything. Same video, same script, but different pacing → totally different performance. Speed up = energy. Slow down = intimacy. Before rewriting or reshooting, just try playing with the tempo.

I swear every third post in my feed is this format. Apps like Lingopanda and PawlyPrint are pulling 50M+ views with it. It's faceless UGC with slideshows, aesthetic moments, and text walls. Low production barrier + relatable insight = high engagement. See for yourself 👇

If you’re responsible for ad performance, this might become your favorite email! Ad Break is Ramdam’s bi-monthly breakdown of winning formats, top AI ads, and how to use them for your brand. Made for growth & UA teams. Get on the list: eu1.hubs.ly/H0sH60J0

Teams at L'Oreal, Tinder… and even TikTok are reading this. This week in Ad Break: reaction ads, the formula to write better hooks, and tips you can steal from Fruit Love Island 👀 (iykyk) Go subscribe here, you won't regret it: ramd.am/newsletter

100+ trends in Q1, filtered down to the 50 worth your ad budget. If you've ever ad wasted spend on a trend campaign that flopped, this one's for you 👇 eu1.hubs.ly/H0twN7M0

Cringe is a strategy now. Talking spines. Absurd scripts. They're among the top performers on Meta right now. They look like nothing else on the feed because AI has permission to be weird in a way humans don't. The new playbook: lean into the weird. Let the performance speak.