Update on Facebook ads: - They are hard. - I have no idea what I'm doing. Hour: 16 Status: Confused

The best marketing doesn’t sound polite. It sounds like truth. Real marketing says what others won’t: – “Hiring a VA doesn’t fix your time problem.” – “Your funnel isn’t broken. Your content’s just boring.” – “The industry is full of fluff — and no one’s calling it out.”

Underrated: - Picking a thing to-do - Starting a timer for 30 minutes - Doing the thing - Repeat

the only way to learn is to go through the pain, be confused, figure out what you're missing, learn the thing then implement at the point of confusion.

We have boxes. They are rubbish and the mockup is equally as rubbish but I'm waiting on my packaging to come... But we have boxes

Everyone: Vibing coding. Me: "Shall I start a dog chew company"

PB: Most live visitors I've had on the site

I've been running a Shopify store for literally 4 days and I'm officially addicted.

Ermm Shopify/ E-commerce people of X... What does this mean? How do I fix it? Send help

Someone reached the checkout page. Pretty cool. High hopes for tomorrow. Could it be the day of the first sale? Who knows. 5am wake up for another day of building.

Good morning, who else is building before work?

The lesson I learn over and over again: it's harder than you think, it'll take longer than you think. And that's a really good thing.

Karolyns Kakes: $2,117 from cake fans. Kevin Chee: $80 from a single Ko‑fi link. Alexa: $145 from 1.5k subs. Micro-tips are turning creators into real businesses — $2 at a time. Sometimes you just need to keep things simple.

Ali Abdaal — the ‘productivity’ person. Jay Clouse — the ‘science of creating’ person. Codie Sanchez — the ‘buying ‘blue-collar’ businesses’ person. A strong identity is the first step in creating a big creator-first brand on the internet.

❌ Hi → Buy my thing. ✅ Hi → Subscribe to be part of this → Learn from me → Build a relationship → Buy. Making the sale is like everything else = you must build a relationship first.

The 9th Wonder of the World (for Creators) - Compounding interest = 8th wonder of the world. - Compounding content = 9th. I studied the top 1% of creators... They’ve been at it for 5+ years. That’s thousands of tweets, videos, and emails. GIVE IT TIME.

People don’t care what you do. They care what you can do for them. Your homepage should answer: What will this creator help me do?

Timing isn’t a tactic. It’s psychology. Studies show the same message can change behavior — if delivered at the right time. Catch your customer right when the pain spikes. That’s when they’re ready to buy.

1. Describe a typical day or week in your prospect’s life 2. List 7–10 moments where pain shows up 3. Circle the ones that feel most intense These are your windows. The moments they’re most open to change. The moments your message is most likely to be heard.

When I'm scared, I remember: You can just do stuff. I don't need permission. This isn't school. I don't need to ask anybody to do a thing I want to do. The limiting factor is me. So I should probably get out my own way.