You can't be a new you without killing the old you.

Social Proof is non negotiable. It’s a must for sales pages and honestly all your marketing assets need to have some form of social proof

The P-E-S-T-O pillars that Marcos preaches:

Difficult conversations are a part of a healthy client/agency relationship. When you put the best people in a room and give them a shared goal, disagreements happen. Budget allocation decisions. Creative direction choices. Strategy pivots. The difference between partnerships

The best retention marketers don't just run email campaigns - they become the strategic bridge between media buyers, customer service, and creative teams. Thomas Lalas, at The Art of eCom, shares why retention success requires departmental alignment, not just better subject

Someone just signed up for your list. Cue the confetti 🎉 But don’t pop the champagne yet. The real work begins with your welcome flow – your chance to make a strong first impression, build trust, and guide subscribers toward their first purchase. Here’s how to build a welcome