Using data hygiene companies for your mailing list data? Laura Atkins’s wise words may make you think twice before using them again. spamhaus.org/news/article/8… #deliverability #emailgeeks #EmailMarketing

1. Get permission. “Get real permission... Tell your recipients what you’ll send them and give them a choice to join or not. Recipients need to interact with mail in positive ways to get that mail in their inbox. Positive interactions start with permission.” - Laura Atkins

The thing I hate most about DMARC is that it has forced so many mailing lists to rewrite the from: address and so many people don’t put their email address anywhere in list email. I end up trying to recommend colleagues for jobs and don’t have actual contact info for them.

I’m so excited to be able to share some of my deliverability and email related horror stories! It’s going to be scary fun.

Dear LastPass Requiring a login to unsubscribe is a violation of CAN SPAM, CASL and probably other laws as well. Do Better.

Had so much fun telling stories at #EmailCamp. Normally the scary CTO phone call story happens late at night at the conference afterparty. Thanks to @pathwireHQ for having me and letting me be spoooooky

Legitimate marketing folks don’t change domains in order to avoid blocks.

I’m so excited for this talk next week. It’s a topic I think needs to be explored more. Come join me!

Thoroughly disgusted with Ricoh UK. One of our customers forces us to use them and Ricoh UK has been unable to pay an invoice from May. But their sales team is repeatedly harassing me to lower my prices. I will never willingly do business with them. Ever.

Did you know that there are aspects of content that can cause #deliverability headaches & it's not the word FREE. Check out what Mary Youngblood, Laura Atkins, John Peters, Matthew Vernhout - bsky: @emailkarma.com, Tejas Pitkar, Nicola Selenu, Benjamin Billon & I have to say! #emailgeeks blog.kickbox.com/when-content-i…

A productive week ahead in the fight for a better & safer Internet experience as M3AAWG gathers in London for #mtg55. Terrific keynote tomorrow, sessions #EU #email #cybersecurity challenges, #brand protection, #cyberinsurance & more. bit.ly/3NBjmHW

It’s a glorious day in #London Town, made even better by seeing familiar faces and new M3AAWG 😊 We’re looking forward to things officially kicking off at 10.30am…. (See you all for the party tonight 🎉) #M3AAWG55

We have come completely full circle. In 2000 when I was abuse@ a major problem was phishing AOL accounts to compromise them and use them to send spam… today we’re talking about compromised accounts at mailbox providers sending lots of spam. #sameasiteverwas

Bulk #phishing attacks are no longer an anomaly. They’re the norm. Learn more about these attacks and strategies to prevent them in our #StateOfThePhish report. ow.ly/CfL550Kc54F

In the last few months, three ESPs have reported employee credentials have been compromised through phishing or social engineering, leading to customer data being exposed. ALL ESPs should be doing a full security audit Right Now. #email #security #EmailMarketing