Introducing Detailed Q: The SEO playbook of digital goliaths revealed, in-depth. This is far different to anything I've written before so I've worked for weeks to do the concept justice. Whatever you're focused on, I hope you'll find a relevant insight. detailed.com/q1/

I'm generally considered one of the best Technical SEOs around and I've been working on Ahrefs Site Audit for almost 4 years now. It's great, and we keep making it better. Here are my 10 favorite, little known use cases. 🧵

So many people tweeting about traffic loss, it feels like the old Panda and Penguin days

Not that much of a surprise that Google uses click-data for ranking. 'In the Plex' is a great book that details how in the early days of search, clicks were logged to help assess SERP quality amazon.co.uk/Plex-Google-Th…

Did the HCU evolve to the HCU(X)? I just wrote a post covering what I'm seeing -> The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)? gsqi.com/marketing-blog…

7 must-see Google Search ranking documents in antitrust trial exhibits - searchengineland.com/google-search-…

Everyone should run SF in DB storage mode. As well making it easier to crawl large sites, it will save your crawls

Google engineer: AI is a serious risk to our business Dec 26, 2018

There are only 2 scenarios where you should disavow links: 1 - you have a manual links penalty 2 - in the past you automated link building at a scale that it’s likely you’ll get a manual links penalty soon

The March core update absolutely wiped out this site of mine. I’m probably one of the few that will admit my site deserved to get hit. I’d put 0 effort into it for years, I’m surprised it lasted this long.

Links/mentions/authority - gets you to page one Clicks/Machine learning/"People seem to like this!" - sorts the top results You can't be cute like The Verge (unless you're a comparable size.)

Google just updated its algorithm. The Internet will never be the same via BBC bbc.com/future/article…

Ok, let's get this party started! A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong. Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart. ipullrank.com/google-algo-le… ✌🏾

Rings of power, or how the SEO industry feels today

Of course Google use Chrome data for search rankings. They have something like 65% share of the web browser market. They would be idiots not to