Trying to game the algorithm- is like wearing a fake Rolex. People with real value...can tell it’s cheap AF.

Look at this photo. That's called, The Edge of Chaos. And how your business journey should be. 1% too far, you'll crash out & burn. 1% too little, you'll get overtaken. Even though X is a marathon, Not a sprint...it's still a race. So ask yourself: Want to be 1st? or Last?

Nicolas Cole & Dickie Bush made 13.5M with writing. Their #1 Tip? Clear. NOT clever. But 99.9% of people, misunderstand this gem, And their writing flops as a result. Even I thought they meant like- Make your copy boring, you know? (sorry Dickie) But now I realize, it means

99% of writers, would kill a caveman. Because they've never heard of- The Grunt Test. Here's how it goes: Before hitting publish, ask yourself: Could a caveman look at this, and immediately grunt what you offer? To do that, answer these 3 questions: 1. What do you offer?

The #1 question New Creators skip: Why are you here? There's 6 good reasons- 1. Have a Creative Outlet 2. Build Your Credibility 3. Build a Network 4. Make Friends 5. Monetization 6. Get Smarter Each has its own path. But knowing why ur here, is the 1st step in getting there.

Good writing is: Simple. Entertaining. Easy-to-read. Has a unique voice. Repeat that to yourself.

I think most websites suck. I just studied like 200 of em. (I have a redesign for a client I'm doing) And here were my biggest gripes: - AI written copy out the a$$ - No coherent journey for the ICP - Zero forethought into how they buy If your audience can't look at your

Everybody keeps saying: "Shorter is better" "Too long is boring" I say: screw that. Why? Because Shaan Puri taught me: It's only as long, as it is interesting. So...stop worrying about length! If it's an awesome story? People will read it.

Want copy that makes you money? Go learn these 3 concepts: 1. Market of One 2. The SB7 Framework 3. The "Onlyness" Factor You will be able to sell anything- To literally aaaaanyone.

Pixar's #1 rule with storytelling? The hero doesn't have to win. The audience loves the hero- for how hard they try. Trying to be better? Trying to be more? Trying to be 1st? We all are.

I saw this lady in the supermarket today. Bout 55. Blonde hair. Swimmers body. Standing in front of me in line. She seemed really sweet. Super friendly. That was until... she started- Farting. Constantly. Just long, slow, silent rippers. Looking at the biscuits on the

Storytelling in 3 easy steps: 1. X wants to achieve Y. 2. What's at stake, if they don't get it? 3. Who or What is standing in their way? Congrats. You've just become a screenwriter. Now move to Hollywood.

Want your audience to love you? → Tell a fart joke every now and then. → Tell a story about crying in the shower. → Tell a super easy way to make Brussels sprouts. Actually, skip that last one. Brussels sprouts are the worst.

I studied 100 stand-up comics. Dave Chappelle, Kevin Hart, all of em. What makes a great story? Vulnerability. People connect with: → stories about your sh*tty kids → stories about drinking breast milk → stories about being drunk in McDonalds Pain is universal, people.

Screw a blank page. Do this instead: 1. What's the story? 2. What are you saying? 3. What makes it interesting? Now flesh the entire thing out. → How does it start? → How does it turn? → How does it end? Congrats! You've got a beginning, middle & end. NOW start writing!

I’ll give you a $100 right now- If you can tell me the best-performing posts from: Dan Koe Dickie Bush Dakota Robertson WITHOUT using Twemex. Yeah...that’s what I thought. But you think people remember your tweets? Stop overwriting stuff! Off the dome & seeeend it!

Want to write great stories? Focus on just 1 thing: What is the 5-second moment of change? The part in the story, where the hero was transformed. Your story should ALWAYS be an opposite. Started at X, ended at Y.

Do your stories feel boring? Been there, buddy. But the other day, I wrote a story about- a woman farting in a supermarket. And as crazy as that sounds…people loved it. And here’s why: I used The 3-Sentence Rule. Now before I can get to it, first understand- Any good