About last week... We’re still buzzing after a fun evening with a diverse group of creatives. 😍 Perfect way to kickoff WhyTalks after 3 years! Couldn't make the event? Don't worry — we've got a highly anticipated lineup of speakers for next year. 😮

This week on Why? 👀 'Fragile' by Sarah Boris Sarah Boris The UK is definitely 'Fragile' at the moment. This is a lovely idea and art piece by Sarah Boris, silkscreened in 8 layers with a special red and blue mix plus varnish. why.design for more + link to buy

This week on Why? 👀 Teaser of a new project by @tokodesign An identity for Australia-based floral purveyor and designer Suzanne Robbins and new venture called Bold Botanicals. The symbol uses a letter 'B' rotated to form a flower shape. Contribution by Lyam Bewry

This week on Why? 👀 Lovely flip-book showing the two sides of ABC Arizona, a variable font by Dinamo that shifts between serif & sans-serif. The type specimen by studio Hanzer Liccini mirrors Arizona’s countless combos through its split structure + ability to mix & match.

This week on Why 👀 Nice visual identity by Gretel in partnership with Bed-Stuy Gateway BID for their annual Winter Wonderland holiday market. The 'W.W.' mark translates into different seasonally inspired shapes and forms. See more at why.design.

This Week on Why? 👀 Mistranslations by Re In response to non-sensical COVID messaging by the AU gov, linguistically diverse creatives reimagined these in their own languages for a more inclusive & effective way to share critical info with diverse communities. Shabnam Shiwan

This week on Why 👀 #dec0de by Stephen Grace Limited edition zine about words that can be found within the HEX color code system. A nice touch are the page colors that represent the actually HEX color values. Contributed by Lyam Bewry More on why.design

This Week on Why? 👀 A beautiful series of illustrations produced by Garbett design, based on the Fibonacci Spiral. The Fibonacci spiral is said to be the most aesthetically beautiful proportions & are prevalent in nature. Learn more & link to buy at why.design

This Week on Why? 👀 Still Missing is a book documenting lost & found pet posters. The project, by Gio Castranova who confesses he is neither a graphic designer or artist but just a huge lover of pets and found beauty, captures a huge range of posters from all over L.A. County.

This Week on Why? 👀 Going by DesignStudio A lovely identity overall, but it's that achingly perfect mark that stands out. Such a fun concept, executed with exquisite precision - without losing any of its energy or life. By @mikereedwords More at why.design

This week on Why 👀 Whale Tales Interbrand Aus formed an ID for Whale Tales, an initiative celebrating Sydney’s Western Harbor Precinct. Playing on the idea of 'Tales' / 'Tails', each sculpture is by a local artist & features a story celebrating Sydney. why.design

Want to know how Why? started? Check out this opinion piece by Mucho Partner Rob Duncan — wearemucho.com/project/a-posi…

At Mucho, we praise each other when we see great work, as we know just how hard it is to do great work. This is why we would love you to read this article, where Rob Duncan, partner at Mucho, has synthesised all this. bit.ly/416jkzw

This Week on Why? 👀 Red Nose for Comic Relief, Sir Jony Ive & Lovefrom The design uses recyclable materials, folding out from a flat crescent into a paper sphere. From how it opens, folds and stays on your nose to the lovely little package it comes in, the details are 💯

This Week on Why? 👀 Book Clock by Japanese designer Masaaki Hiromura A video loop with 3 books representing the hours, minutes and seconds of a day. One hand is seen to repeatedly turn each page to keep up with each second as it passes. More at why.design