Web3 founder starter pack: 1) ‘We’ll go viral organically.’ 2) ‘The press will get it.’ 3) ‘We’ll announce when it’s perfect.’ Reality: choose your wedge (who you help), your villain (what you’re killing), and your number (proof). Loop that on every pod, tweet, deck. That’s

DeFi lending just crossed $100B TVL, fuelled by ETH’s run. Aave holds ~63%, with Morpho and Spark close behind. TVL up 49% since July; a reminder that narratives follow liquidity. Founders: sharpen your story for this cycle’s users, not just prices. Source: The Defiant

Going to [conference]? So are we (probably). Here's how to convert it into coverage. ✦ Turn hallway chats into 24‑hour follow‑ups with a one‑pager and a calendar link. ✦ Anchor one ‘earned’ moment (panel, podcast, briefing) to one ‘owned’ moment (your recap). ✦ Collect the

‘We’ll just do press in-house.’ Translation: founder panic-DM’ing a journalist at 2:07am with ‘gm fren, wanna cover our raise?🚀’

Forget volatility — web3 founders’ toughest test is the 60-second pitch to a journalist.

Japan and South Korea aren’t waiting for global consensus. While others debate, they’re setting the pace on stablecoin regulation. CryptoSlate Japan’s tightening audits and asset segregation for issuers, while South Korea’s prepping a bill to bring won-backed stablecoins under

When your protocol is trustless but your image still needs some help🙏

Founders spend months perfecting tokenomics, but only minutes on messaging. The projects that last are the ones that invest in both !!! If your narrative isn’t clear, even the best-designed protocol risks being misunderstood or ignored 🤷‍♀️

if you're trying to cut through the INSANE + daily web3 noise to get your project noticed without a strategic comms plan.. good luck