If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford, or on their “some-day” list. Read more 👉 lttr.ai/AWoRw #BusinessOwner

Build a business as a freelance writer, copywriter, transcriber, graphic designer and more to earn that extra cash from your couch. Read more 👉 lttr.ai/AW28V #Business #OnlineBusiness #SideBusiness

Want to learn more about what’s involved in enrolling in a DIY PR program? Read more 👉 lttr.ai/AW3IK #BusinessOwner #DoItYourself #Marketing&Sales #BuildAuthenticRelationships

Women not only need to create a lucrative business plan, they also need to navigate through the entrepreneurial world that tends to unfairly favor men-owned businesses. Read more 👉 lttr.ai/AW4cE #Business #BusinessRelationships #BusinessResources

You don’t have immediate access to a team of PR experts. Read more 👉 lttr.ai/AXbff #BusinessOwner #DoItYourself #Marketing&Sales #BuildAuthenticRelationships

For the purpose of this piece, however, I’m going to talk you through the two main options for executing a PR strategy – outsourcing an agency and taking it on in-house, or in other words, learning to DIY PR. Read more 👉 lttr.ai/AZCo0 #BusinessOwner #DoItYourself

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Get a PR degree – perhaps not needed… but who am I to talk, I personally have my BA in Public Relations and Journalism. Read more 👉 lttr.ai/Abx0B #BusinessOwner #DoItYourself #Marketing&Sales

You can greatly improve your future email open rates if you let them know what’s coming and why they don’t want to miss it. Read more 👉 lttr.ai/AcCC6 #HighestOpenRate #TargetAudience #ItSWorking

As your understanding of your niche and your target audience grows, take the time to revisit and tweak the message. Read the full article: How Welcoming Is Your Welcome Email? ▸ lttr.ai/AcC5L #HighestOpenRate #TargetAudience #ItSWorking

How Welcoming Is Your Welcome Email?: lttr.ai/AcGW3 #HighestOpenRate #TargetAudience #ItSWorking

Use this as a guideline to rework your own email, keeping your target audience in mind in the process. Read more 👉 lttr.ai/AcMpA #HighestOpenRate #TargetAudience #ItSWorking

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If you have an auto-responder sequence set up, tease them about what’s coming in the first email of the sequence and let them know when to look for it. Read more 👉 lttr.ai/AcPG1 #HighestOpenRate #TargetAudience #ItSWorking

More often than not, we write it up quickly during the process of setting up our list and then never look at it again. Read more 👉 lttr.ai/AcYkF #HighestOpenRate #TargetAudience #ItSWorking

Let’s quickly go over the different components of a good welcome email. Read more 👉 lttr.ai/Acjv3 #HighestOpenRate #TargetAudience #ItSWorking

Now let’s review some of the pros and cons of choosing to DIY PR. Read more 👉 lttr.ai/Ae5nj #BusinessOwner #DoItYourself #Marketing&Sales

Then, when you have a bit more capital, you hire someone to take over for you in-house – this could be a PR Manager or PR Director, for example. Read more 👉 lttr.ai/AiR8P #BusinessOwner #DoItYourself #Marketing&Sales