Up next at #SlateSummit2025—our final in-person session! Join Waybetter Marketing's Lindsay Ferrara and McDaniel College's Jill Centofanti on Friday at 10:00 PDT in Academy B to talk about turning parents into strategic partners in enrollment, engagement, and student success.

Imagine a hub where every data point, interaction, and decision in a student’s journey is managed and optimized. Using Slate. Fresh on the blog: waybettermarketing.com/2025/06/19/rev… #wbblog #sophomorethroughcensus #SlateCRM #SlateSummit cc: Technolutions

Live from #SlateSummit! Swing by the Waybetter booth (Booth D) to see some familiar faces, talk shop, and win great giveaways. #Technolutions #SlateCRM #SlateSummit2025 #emchat cc: Technolutions

Are you the resident "ball juggler" at your institution?! Come find your people at Booth D. The Waybetter team is keeping the energy high at #SlateSummit—stop by and see what we’re up to. #SlateCRM #emchat cc: Technolutions

A heartfelt thank you to our incredible co-presenters at #SlateSummit2025 – Anna-Marie Fahmy from Whittier College, Adam Smith, MBA from Ohio Wesleyan University, and Jill Centofanti from McDaniel College. We're proud to call you not just partners and colleagues, but also friends. The

Summer is an ideal time to delve into data from the previous academic year, analyze trends, and identify areas for improvement in order to set ambitious goals and launch new initiatives that attract and retain students. Read about the six key summer focus areas from a former VP

Our #wb52tips this week is to take your email templates from "standard" to "standout." And we have an easy way for you to do that! With this suitcase, you will have access to a sample email template with clear, step-by-step instructions for organizing key elements in content

Join Ally Shriner and Clay Myers on Tuesday, August 12 at 2 PM ET for "From Summit to Strategy," a #wbwebinar designed to help you make sense of what’s next. We’ll share what leading institutions are prioritizing post-Summit, how to prepare for the next wave of AI tools, and a

Reader AI, introduced at #SlateSummit, lets you ask questions directly about transcripts, essays, and more—like: Did the applicant take all required prerequisites? Any research interests mentioned? Enable it now via Early Access Features to be ready for fall application review.

With all the talk of summer flying by, we're here to remind you that there is plenty left! Maximize the remaining time by following Michaela Freytag's three overarching tips on the #wbblog! #emchat #hemktg #highered #SlateCRM waybettermarketing.com/2025/07/22/wha…

New Instagram update alert! Public posts can now appear in Google search results—a game-changer for colleges & universities looking to boost visibility. Want to get discovered? Start by posting educational content, using keywords in captions, adding alt text, and including

Didn’t make it to #SlateSummit? Or still processing it? This session on August 12th is your shortcut to what you missed—and what to do next. Register here: tinyurl.com/yrca39eh #wbwebinar #Technolutions #SlateSummit2025 cc: Technolutions

Treat populations and campaigns in Technolutions Slate as evergreen assets. Build them to last, with rule logic tailored to each term. Then, during annual cycle prep, simply update the entry term filter and refresh the population—no need to recreate or duplicate campaigns each

These two know Slate inside and out—and they’re ready to break down exactly how to strategically (and realistically!) put the latest #SlateSummit features to work. Join them live on Tuesday, August 12 at 2 PM ET. Register now: tinyurl.com/yrca39eh Speakers: Ally Shriner and

Carson brought the energy yesterday! #wobblewobble

The accidental twinning trend at Waybetter Marketing strikes again! This time, it's Jessica Kenny and Allison Leatherbury showing up in perfect sync. #wbteamlove #twinning

Personalization isn’t just about messaging. It’s also about reducing friction. Netflix cues up the next episode automatically. Amazon’s “Buy It Again” button skips the cart. Bring that same user experience thinking to the way students interact with your institution, so it’s

Two years in, and what a transformation. With great leadership from Matt vandenBerg and Adam Smith, Ohio Wesleyan University has had a total makeover. It’s been an exciting journey so far—and the best is yet to come. Can’t wait to see what’s next! #wbclientlove 🚀 owu.edu/news-media/det…

Yesterday, we celebrated Ohio Wesleyan University’s incredible achievements. Today, we're proud to share the story from our side! This case study dives into how OWU, Matt vandenBerg, and Adam Smith leveraged their partnership with Waybetter Marketing to drive real change and impact. Read it