if you’re reading this, you’ve likely witnessed or participated in a conference panel that sucked and was a waste of your time and $$$

after speaking/moderating at 40+ conferences in my career, I’m here to tell you that it doesn’t have to be this way 👇

cheriehu.com/how-i-organize…

waterandmusic.com/james-blake-va…

after several days of marinating, my take on James Blake x Vault:

Blake's career ethos makes him the perfect advocate for direct artist subscriptions. he will succeed, as long as he's consistent.

but the model won't work for most other artists.

more on Water & Music👇

at Water & Music, we embraced this tech-agnostic approach to strategy in our emerging tech playbook.

before starting on an AI/web3/metaverse project, you have to ask:

does this actually match my creative practice & the stories i want to tell?
do my fans even want this?

8/

introducing our biggest Starter Pack yet: a playbook on emerging tech for independent artists

ft. glossaries that break down new tech into simple terms, flowcharts that identify the best tools for your career goals, and much more

FREE download here 👉newsletter.waterandmusic.com/emerging-tech

tickets are almost sold out for our first IRL Wavelengths event of 2024 — an evening of presentations and demos on music AI tools for creativity & business, in partnership with Drexel University's Music Industry Program 💡🤖

FREE RSVP here: bit.ly/wvl-philly

This is an extremely useful resource for anyone in the indie industry (artists / labels) who are thinking about emerging tech in music. Very well done brodieconley cherie hu
waterandmusic.com/starter-pack-e…

Wrote a big ol' 50-page 'Emerging Tech Guide for Independent Artists' for Water & Music! Lots of tips and tricks on how to thoughtfully engage with new tech in your creative practices and career building 🤘🤖🎸 ...and it's freeeeeeeee!

waterandmusic.com/starter-pack-e…

Today we bring you Pariah Carey, a four-part series overview of Water & Music's marketing data bootcamp written by MacEagon Voyce 💪

Learn how musicians can use data to better understand their audience and go from Pariah to Mariah!

Link below 👇