🏆 This is a well written wildfire evacuation message. Nice work @sdsheriff 🏆 Source ✔️ Hazard ✔️ Location ✔️ Guidance ✔️ Additional information ✔️ Time ➖ Plain language wildfire notification ✔️✔️ There is room for improvement but it gets a ⭐️

There are lots of ways to improve this incomplete & unclear message. Remove the words "Emergency Alert" & don't make the reader interpret "orange + training school = some sort of escapee." Source: ✔️ Hazard: ❌ Location: ❌ Guidance: ✔️ Time: ❌ thewarnroom.com

❌Incomplete message alert ❌ We provided some edits to this WEA message below. Source ❌ Hazard ❌ Location ➖ Time ❌ Guidance ❌ You can read more about at the Editor's Desk in The Warn Room. thewarnroom.com

The editor at thewarnroom.com was busy these past few days. Check out their edit to this boil water message below. By following the recommended order, message receivers can clearly see the source, hazard, location, time, and instructions with room for url. #EMGTwitter

TheWarnRoom.com includes this message below to comment on the idea of message consistency... take a look. In the meantime, what's missing? Not too much! ⭐️ Source ❌ Hazard ✔️ Location ✔️ Time ➖ Guidance✔️ Reorganizing content and using CAPS could improve clarity.

As #hilary prepares to arrive, WEAs are being issued. We've found a few exemplary messages posted to thewarnroom.com. This one by the LA Sheriff is great. Check it out. 🏆 Source ✔️ Hazard ✔️ Guidance ✔️ Time ✔️ Location ✔️ Additional info ✔️

Do you use "levels" or "zones" in your WEAs? Are you certain this is actionable to your audience? Source ✔️ Hazard ❌ Location ❌ Guidance ➖ Time ❌ Is Level A a geographical area? What is a voluntary Level B? Lot's of room for improvement. See thewarnroom.com

This is a ⭐️⭐️⭐️⭐️⭐️ WEA. It is clearly written, uses plain language, and includes instructions for those who are directly impacted while answering questions about timing. Well done Dare County, NC. Source ✔️ Location ✔️ Hazard ✔️ Guidance ✔️ Time ✔️ thewarnroom.com

Punctuation is important. It can increase message clarity & improve comprehension. Missing person alerts are not warnings, but they benefit from the same instructions applied to imminent threat WEAs. Here, Susan Lane is the location, not the person. thewarnroom.com

Attending #IAEM23? Learn about the Message Design Dashboard developed by researchers CTG UAlbany to help emergency managers write more effective emergency alerts using research-proven best practices! REGISTER NOW at bit.ly/Learn2Warn! #EMGTwitter #WEATwitter #Learn2Warn

#EMGTwitter two things: 1) We have to do better about including info on how WEA works in our community outreach. The comments 😵‍💫 2) Start following #Learn2Warn and warningrater to see upcoming training for the IPAWS Message Design Dashboard. First date:  bit.ly/Learn2Warn

Warning Rater has been a bit quiet lately while updating The Warn Room with a new look! Please take a peek and consider subscribing (its free) if you're interested in getting early content as it's posted. thewarnroom.com

#EMGTwitter, this site should be bookmarked on any computers or devices that issue emergency alerts!

Sutton et al 2023. NEW PUBLICATION ALERT. The Warning Lexicon provides the content necessary to complete messages for 48 hazards. It is available free FREE at bit.ly/WarningLexicon . 2,100 of your peers have downloaded this in the past 30 days. Get it NOW.

This is a ⭐️⭐️⭐️⭐️⭐️ WEA. Source: RIDOT Hazard: Bridge Closure Location: I-195 Time: 5PM Guidance: avoid, find, check Use of ALL CAPS ⭐️ Areas for improvement: add link to RIDOT website; spell out RIDOT (its long so that's difficult). Well done RI Emergency Management Agency !

Kudos to Oklahoma Department of Emergency Management (OEM) for a 5 star emergency alert that includes: ⭐️ Source ⭐️ Hazard ⭐️ Location ⭐️ Protective Actions ⭐️ Timing This follows new research-based message design guidance from warningrater and thewarnroom.com. #EMGTwitter