Jess Smith (@warjesseagle) 's Twitter Profile
Jess Smith

@warjesseagle

Brand Content @NASCAR. Prev Stewart-Haas Racing, NY Rangers, Yankees, Under Armour, NCAA. Auburn alum. Dog mom. Blog at socialnsport.com. ☕️ in hand.

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linkhttp://www.socialnsport.com calendar_today25-03-2009 15:09:50

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Never thought a construction edit could go so hard. A great reminder we literally compete for attention across everything today 😅

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“On a Mission” powered by Mission Tortillas. A great example of partner content done right from Arrow McLaren IndyCar Team. It’s fun, has synergy with the sponsor and feels organic for the platforms.

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Creative & content evolution is moving faster than ever — across industries, niches, creators. The beauty? Endless inspo. The beast? It’s harder than ever to break through. Social teams that aren’t intentionally consuming & studying beyond their space won’t keep up.

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Strong content teams aren't built by leaders who look for reasons to say no. Strong content teams are built by leaders who look for how to get to yes.

Jess Smith (@warjesseagle) 's Twitter Profile Photo

A lot of the social media industry still operates with too much of a chip on their shoulder. I get it. I've been there. But I've also seen the strides orgs have made in this space. Is it perfect? No. But have we come a long way? Yes. Less complaining & more advocating is the

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So much love for the Boston Celtics content team. In an industry that can often feel cyclical, they consistently see things differently and push the boundaries of what is made.

Jess Smith (@warjesseagle) 's Twitter Profile Photo

The best social and content teams today are built to move. On the foundation. On ideas. On tests. With autonomy, without fear. And then when they find the magic, they're built to scale.

Jess Smith (@warjesseagle) 's Twitter Profile Photo

It’s time to move on from the woe-is-me rhetoric in social. Yes, many teams are still understaffed. Yes, the pace is relentless. And yes, not everyone fully understands the work. But we’ve been at this long enough to know how to advocate for ourselves, educate others, and push