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B2B marketers are testing podcasts, newsletters and social as earned media. But are those efforts strategic or experimental? We asked 300 leaders how they approach non-traditional outreach. Some common gaps emerged. Get the scoop: bit.ly/4liZBps

Let's settle this once and for all: what makes something "non-traditional media?" Is it the format (a podcast)? The publisher (an independent person)? Or something else? Our teams have been mulling this over, and we want to hear your take. Sound off now ⤵️

Everyone’s experimenting with non-traditional outreach like podcasts, newsletters and influencers. But can you prove it drives impact? Nearly half of B2B marketers say that’s a struggle. We dug into why — and how to fix it. Our findings: bit.ly/4liZBps

SEO wasn’t built for AI. That doesn’t make it obsolete — but it does mean marketers need new strategies in their playbook. Our co-CEO Andrew Cross breaks down the rise of GEO in PR Daily, plus the tactical moves that matter now. Get his insights: prdaily.com/tactical-steps…

Sometimes, things go right. And when they do? It's your job to amplify and celebrate that win. This move doesn't just boost morale, it keeps the client informed and lets you settle on what works. Then you can pivot any takeaways into next steps.