ecom journal - day 33
Solid day, 4th July statics crushed for me over the weekend making up for 2 of my evergreen winning ads getting rejected out of nowhere.
Tried uploading more compliant iterations, all still rejected. is what it is
focus is net new concepts now.
onwards🫡
ecom journal -day 34
Another solid day in the trenches.
Got a paypal hold yesterday so turned it off and just using SP for now. CVR doesnt seem to be effected at all. Looking at 3rd party payfacs to avoid the inevitable SP reserve hold. Anyone got any recommendations?
ecom journal -day 35
Been consistently over $1k days since the end of last week. $2-3k days are real close I can feel it.
Net Margins down after launching new campaign testing ads for a new funnel/offer. Short term pain for long term gain if I can make it work.
we go again🫡
ecom journal - day 36
Deep research into customer personas starting to pay off. Just shy of first $2k day but i know its coming soon.
We keep it going🫡
ecom journal - day 37
First $2k day, happy but unsatisfied and hungrier than ever.
New ads launched yesterday printing out the gate. Not changing anything. time to scale🔥🔥🔥
LFG
ecom journal - day 38
Researching into personas/potential angles today not changing anything. Also ran through SOP with my editor and graphic designer to make more iterations on winners faster.
looking forward to the new week 🔥
ecom journal - day 40
Solid end to the week, consistently holding $2k days now. Launched some new ads, aiming break the $3k day mark this week.
Also looking to invest in a mentorship to level up and figure out what Im missing to start hitting $10k+ days. Any recommendations?
ecom journal - day 41
Another day in the trenches. Working on fixing abandoned cart flow and adding more testimonials to PDP to try and boost trust and conversion rate. Also moving from just doing AI VSLs to custom creator content, excited to get back first batch this week.
🫡
ecom journal -day 42
record day for me, $3k days round the corner🔥
Got this new ad format Im going to test later this week just waiting on my video editor to get it back to me.
Think my target avatar will eat it tf up. Excited to see how it performs.
we go again🫡
ecom journal - day 44
$3k days still dodging me haha. No changes in the ad account today.
Spending time working on my incart /post purchase upsells trying to make them more congruent to the buyer journey to increase AOV.
ecom journal - day 46
FINALLY cracked $3k/day yesterday. New ad format completely took over spend in the ad acc instantly.
Crazy because today Im already over 3k and its only mid-day. Really seeing how one winning ad can really change your whole account.
Time to triple down!🙏
ecom journal - day 47
Record day for me.🙏
The ads i launched last week with new format completely took over spend for my CBO with almost 3 ROAS.
If i can maintain this level, officially over the $100k/pm mark. Been going so hard but really didn't expect to be scaling my first
ecom journal - day 48
Road to $10k/days next up😅
Productive day, optimised email flows and wrote some iterations for current winner.
Hopefully hiring new CS agent/VA today which will help free up a lot of time to focus on the inputs that will get me there like studying direct
ecom journal - day 49
Performance holding well.
Made a new CS/VA hire today, should free up a lot of time to focus on marketing inputs.
So much to do and not enough hours in the day.
Also looking to implement Google ads soon (simple branded search and retargeting) - who's the
ecom journal - day 50/51
New hire fully onboarded.
Back locked in on what I love the most, studying DR and writing new ads.
One or two bangers away from $10k/days I can feel it🔥
Also working on some new custom packaging with supplier and planning first real photoshoot to get
ecom journal - day 52
calm weekend, writing new ads to test for the new week and sending loom feedback to my editors.
Can see them improving week over week. Enjoying the inputs and little things will stack up over time.
next week we go again🫡
ecom journal day 53-55
Haven't had much time to tweet since travelling.
Performance holding well, been taking the time to set up infrastructure. Changed to a more reputable supplier with lower COGS. Set up back up payment processor and bought a back up BM for protection against
ecom journal - day 71
Monday : Ad account hacked + banned, previous winning ads rejected on new account. Back to zero revenue with full time team members.
I'm so cooked.
Saturday : New winner found, New funnel test ripping, Record day in revenue and profit for the brand.
We're