Meanwhile the work is ongoing at G5 to provide alternative payments as soon as Apple allows the link in our media experience apps (aka games).

A bit more flavor here. Of course no one is going to be hurt by having more alternatives to payment processing. People use all kinds of payment processing on iPhones all the time: Amazon Pay, PayPal, even Apple Pay is safe and they all cheaper than 30%. techcrunch.com/2021/11/09/app…

Apple opening up already on 9th December was a long shot, but G5 Store keeps growing on PC and Mac, and it’s coming to Android as well, which means that for the majority of G5 revenue (see Q3 report) there’s a gradual path towards lower store fees.

Interesting read: Adapting ahead of regulation: a principled approach to app stores - Microsoft On the Issues blogs.microsoft.com/on-the-issues/…

2021: Record 20th year of G5. Record earnings: 216 MKr, +14%. Record profit margin: 16%, up 2 pp. Record earnings per share: 23.32 Kr, +22%. Sherlock grew +33% from Q3 to Q4. Our team is amazing, and we have a lot of plans for 2022!

Explaining my thoughts on Ukraine needed a longer format: affarsvarlden.se/kronika/vlad-s…

Apple may be forced to allow sideloading and 3rd-party payment system in EU | Pocket Gamer.biz | PGbiz pocketgamer.biz/news/78503/app…

G5 is well positioned to handle a little bit of a cooling in the market. pocketgamer.biz/news/78529/sen…

Impending EU Regulation to Force Apple to Allow Third-Party App Stores and Open Up iMessage - MacRumors macrumors.com/2022/04/25/app…

G5’s Q1: Adj EBIT: 68 MSEK, 20.5% EBIT margin. Adj EPS: 7.5 SEK. All time high if not for the war. Sherlock is up 200% y/y, 25% q/q. Own games >70% of revenue. Our amazing team produced a very strong quarter in troubling times. $g5en #g5en G5EN.ST

macrumors.com/2022/07/05/eu-…

G5’s Q2: revenue 344 MSEK (+2%), profit margin would be 15% if not for the UA boost. Sherlock 20% of revenue and our biggest game on Apple and Google. Pre-pandemic seasonality back in full force, we expect activity to pick up in the Fall, profitability back to normal in Q3 & Q4.

Q3: Revenue up 10% to 360 MSEK, Sherlock +148% y/y and +10% q/q. Gross Margin ATH at 68%. MAGRPPU strong $62.1 #g5en G5EN.ST

This is not unexpected, but a continuation of a long-term trend of increasing pressure on store fees, one way or another. Our own G5 Store is already available and growing on Windows, Mac, Android. bloomberg.com/news/articles/…

G5EN.ST Q4’22: Revenue 364 MSEK, up 12% y/y, EBIT 47.6 MSEK, 13.1% margin. Sherlock up 61%, G5 Store up 80%. Dividend raised to 8 SEK/share - strong result in a turbulent year and a market going through correction.

techcrunch.com/2023/04/17/ios…

#G5EN G5EN.ST delivers another stable quarter in line with the “new normal” announced in Q4’22: Top-line growth 4% yoy, EBIT margin 12%, EPS 5.85 SEK (same as last year), and strong cash flow & position after buybacks. G5 Store D2C revenue up 100%+ to 8% of group

I am excited about the potential for the G5 Store to continue growing, contributing positively to our Gross Margin, and creating a more direct connection to our players. Over time, my excitement is only growing. Why accept the unreasonable? It only makes sense to go direct with