Veronica V. Sopher (@vsopher) 's Twitter Profile
Veronica V. Sopher

@vsopher

Past-President TSPRA | Award-winning Visibility Strategist with a passion for public ed, customer service training, storytelling & creating synergy!

ID: 24174208

linkhttp://www.veronicavsopher.com calendar_today13-03-2009 13:59:28

3,3K Tweet

989 Followers

957 Following

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During a visit to a district I work with, I walked into a campus in full-on testing mode.Ā  You could feel the tension—the kind that makes your shoulders tighten the moment you step inside.Ā  Teachers were trying to stay upbeat, but you could see it in their eyes. Exhaustion.

During a visit to a district I work with, I walked into a campus in full-on testing mode.Ā 

You could feel the tension—the kind that makes your shoulders tighten the moment you step inside.Ā 

Teachers were trying to stay upbeat, but you could see it in their eyes. Exhaustion.
Veronica V. Sopher (@vsopher) 's Twitter Profile Photo

Great teams don’t just ā€œbounce backā€ā€”they bounce forward. Customer service training isn’t just for the front office. It’s a leadership strategy that boosts morale, reduces burnout, and builds a culture of care across every department. Let’s stop waiting until teams are

Great teams don’t just ā€œbounce backā€ā€”they bounce forward.

Customer service training isn’t just for the front office. It’s a leadership strategy that boosts morale, reduces burnout, and builds a culture of care across every department.

Let’s stop waiting until teams are
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This season, your people need presence more than perfection. ✨ Be the calm. 🌊 Be the steady voice. šŸŽ™ļø Be the one who sees them. šŸ‘€šŸ’› #SchoolLeadership #QuoteOfTheDay #SupportStaff #K12Leadership #TestingSeasonCareĀ  #MasterYourMark #LeadWithHeart #BeTheCalm #PeopleFirst

This season, your people need presence more than perfection. ✨
Be the calm. 🌊
Be the steady voice. šŸŽ™ļø
Be the one who sees them. šŸ‘€šŸ’›

#SchoolLeadership #QuoteOfTheDay #SupportStaff #K12Leadership #TestingSeasonCareĀ 
#MasterYourMark #LeadWithHeart #BeTheCalm #PeopleFirst
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🚨 ā€œWe didn’t see it comingā€¦ā€ That’s what the superintendent said the moment we started our crisis debrief. A school district found themselves in the spotlight for all the wrong reasons.Ā  Misinformation was spreading, staff were overwhelmed, and leadership was scrambling. They

🚨 ā€œWe didn’t see it comingā€¦ā€ That’s what the superintendent said the moment we started our crisis debrief.

A school district found themselves in the spotlight for all the wrong reasons.Ā 
Misinformation was spreading, staff were overwhelmed, and leadership was scrambling.

They
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šŸŽÆ 3 Proactive Crisis Communication tips every school leader needs to know:Ā  1ļøāƒ£ Have a Chain of Command Ready Decisions made in chaos create confusion. A clear flow of authority helps everyone move faster. 2ļøāƒ£ Create Pre-Approved Messaging Templates Think: statements for common

šŸŽÆ 3 Proactive Crisis Communication tips every school leader needs to know:Ā 

1ļøāƒ£ Have a Chain of Command Ready
Decisions made in chaos create confusion. A clear flow of authority helps everyone move faster.

2ļøāƒ£ Create Pre-Approved Messaging Templates
Think: statements for common
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🧠 ā€œBy failing to prepare, you are preparing to fail.ā€ – Benjamin Franklin Let that sink in. In education, things move fast.Ā  One moment you’re celebrating student wins, the next you're fielding tough calls from the media. šŸ“Œ Leaders don’t just lead in good times—they plan for

🧠 ā€œBy failing to prepare, you are preparing to fail.ā€ – Benjamin Franklin

Let that sink in.

In education, things move fast.Ā 
One moment you’re celebrating student wins, the next you're fielding tough calls from the media.

šŸ“Œ Leaders don’t just lead in good times—they plan for
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🚨 FREE Leadership Workbook for School Leaders! If you’re ready to lead with intention and create a roadmap for crisis communication—this workbook is for you. šŸ—‚ļø šŸ’” Inside you’ll find:Ā  āœ… A self-assessment on your current crisis readiness āœ… A 3-step framework to build

🚨 FREE Leadership Workbook for School Leaders!

If you’re ready to lead with intention and create a roadmap for crisis communication—this workbook is for you. šŸ—‚ļø

šŸ’” Inside you’ll find:Ā 
āœ… A self-assessment on your current crisis readiness
āœ… A 3-step framework to build
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Last year, I visited a district where turnover was becoming a crisis.Ā  Every meeting sounded the same: ā€œWe’re exhausted. We can’t keep up. We don’t feel supported.ā€ But there was one campus that was different. Their front office didn’t just answer phones — they owned every

Last year, I visited a district where turnover was becoming a crisis.Ā 

Every meeting sounded the same: ā€œWe’re exhausted. We can’t keep up. We don’t feel supported.ā€

But there was one campus that was different.

Their front office didn’t just answer phones — they owned every
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"Resilience isn’t what you survive. It’s how you serve while you’re surviving." When things get hard, your team's first instinct tells you everything you need to know. Are they defensive? Scattered? Or do they show up — steady, calm, and focused on solutions? That muscle isn’t

"Resilience isn’t what you survive. It’s how you serve while you’re surviving."

When things get hard, your team's first instinct tells you everything you need to know.

Are they defensive? Scattered? Or do they show up — steady, calm, and focused on solutions?

That muscle isn’t
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🌟 You don’t have to fix every problem today. You do have the power to model leadership through service today. Every warm greeting, every patient answer, every moment you choose calm over chaos — it’s planting seeds of resilience in your team. And trust me: when the storms

🌟 You don’t have to fix every problem today.

You do have the power to model leadership through service today.

Every warm greeting, every patient answer, every moment you choose calm over chaos — it’s planting seeds of resilience in your team.

And trust me: when the storms
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On #nationaldecisionday we are proud to announce that Kylie is headed to the The Theatre School at DePaul University at #DePaul and will be one of a handful of #stagemanagement majors. šŸŽ­ She will also be double majoring in political science - another passion of hers. āš–ļø We are so proud of Kylie and

On #nationaldecisionday we are proud to announce that Kylie is headed to the <a href="/TheatreSchool/">The Theatre School at DePaul University</a> at #DePaul and will be one of a handful of #stagemanagement majors. šŸŽ­ She will also be double majoring in political science - another passion of hers. āš–ļø

We are so proud of Kylie and
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šŸŽÆ Pro Tip: Every Friday, have campus leaders submit one quick win: a student success, a standout staff moment, or a classroom celebration. Use these as seeds for social media, newsletters, or board meeting shoutouts. 🌱 You don't need a PR team—you need a system. ✨ āž”ļø DM me

šŸŽÆ Pro Tip: Every Friday, have campus leaders submit one quick win: a student success, a standout staff moment, or a classroom celebration. Use these as seeds for social media, newsletters, or board meeting shoutouts. 🌱

You don't need a PR team—you need a system. ✨

āž”ļø DM me
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āœˆļø In the last 2 months, I’ve been on the road for over 30 days — and I wouldn’t trade a single moment of it. Every flight, every hotel, every new city... it all means one thing: šŸ‘‰ I’m getting to train, support, and uplift K-12 districts across the nation. Whether it’s building

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You don’t need a bigger budget to inspire your staff. You need a better strategy for making people feel seen. šŸ‘€šŸ’› When we shifted one district's recognition process to include 3-minute shoutouts at every principal meeting + weekly "bright spot" emails from the comms team—staff

You don’t need a bigger budget to inspire your staff.
You need a better strategy for making people feel seen. šŸ‘€šŸ’›

When we shifted one district's recognition process to include 3-minute shoutouts at every principal meeting + weekly "bright spot" emails from the comms team—staff
Veronica V. Sopher (@vsopher) 's Twitter Profile Photo

Last month, a superintendent I work with started a ā€œStudent Standout of the Weekā€ campaign on Instagram. One post. One student. One short story about their impact. No awards. No formal application. Just a moment of being seen. šŸŽ“āœØ The result? šŸ”„ 25% increase in engagement šŸ’¬

Last month, a superintendent I work with started a ā€œStudent Standout of the Weekā€ campaign on Instagram.

One post.
One student.
One short story about their impact.

No awards. No formal application. Just a moment of being seen. šŸŽ“āœØ

The result?
šŸ”„ 25% increase in engagement
šŸ’¬
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šŸ’œ Celebrating the women who lead, lift, and light the way. I may have missed International Women’s Day while traveling, but honoring the powerhouse women in education is never limited to one day. To the women who lead from the front, inspire from behind the scenes, and carry

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Arlington ISD names Dr. Bret Champion as Chief Schools Officer. With over 34 years in education, he previously led districts in Oregon and Texas, driving academic improvements and early childhood advocacy. āž”ļø Read more at: aisd.net/district-news/….

Arlington ISD names Dr. Bret Champion as Chief Schools Officer. With over 34 years in education, he previously led districts in Oregon and Texas, driving academic improvements and early childhood advocacy. 

āž”ļø Read more at: aisd.net/district-news/….
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Woke up with a renewed faith in #PublicEd after watching a board mtg where the community spoke loud & clear. When there’s a shared vision, strategy & message, politics can’t hijack what’s best for kids. Strong leaders doing right by kids can stand proud—noise fades, impact lasts.

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Female leaders, if you are looking for a powerful & inspiring book that celebrates the reliance of women, then you need to invite my dad, award-winning author Dennis R. Garcia to your #bookclub or conference! Las Madres is a 2025 #kansasnotable book title! šŸ“š