john von brachel(@vonbrachel) 's Twitter Profileg
john von brachel

@vonbrachel

Insert hashtag 'content marketing' here. Words and ideas are my own.

ID:20489936

calendar_today10-02-2009 03:40:45

1,0K Tweets

954 Followers

1,8K Following

john von brachel(@vonbrachel) 's Twitter Profile Photo

Visualizing data is often the best way to tell a story. Good job on this top-10. And, by the way, that AI-getting-smarter infographic is unnerving! via @NYTOpinion nytimes.com/interactive/20…

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Lou Paskalis 🇺🇦🇺🇸🇮🇱(@LouPas) 's Twitter Profile Photo

Rishad Tobaccowala’s three tips for remaining relevant in the face of rapid change:

1) Allocate one hour every day to learn

2) Once in a while, build an opposite case for what you believe is true

3) Think about a theme and build, create and make

Rishad Tobaccowala’s three tips for remaining relevant in the face of rapid change: 1) Allocate one hour every day to learn 2) Once in a while, build an opposite case for what you believe is true 3) Think about a theme and build, create and make #POSSIBLE2023
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john von brachel(@vonbrachel) 's Twitter Profile Photo

“Knowing everything is too much like knowing nothing; without a story, it’s all just information.” Jennifer Egan, The Candy House Jennifer Egan

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john von brachel(@vonbrachel) 's Twitter Profile Photo

Marion Lee of ⁦Netflix⁩ is creatively atomizing & amplifying the company’s content, and it’s working @NYTimes nytimes.com/2023/04/03/bus…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

No local reporters=no local accountability. How do we move forward with this level of abject denial for our inherent civil responsibility. Thank you Los Angeles Times for bringing the the truth to bear.

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john von brachel(@vonbrachel) 's Twitter Profile Photo

And then there was this quote from @KevinRoose: “I worry that the technology will learn how to influence human users, sometimes persuading them to act in destructive and harmful ways” via @NYTimes nytimes.com/2023/02/16/tec…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

The facts, when visualized like this, have a way of getting to the truth faster. We can do better. via @NYTimes nytimes.com/2017/11/07/wor…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

This is just the best! A superb and cheeky review by ⁦Kevin Roose⁩ in which he actually uses AI to complete the review, then goes all meta on us by allowing AI to imagine a better source for books on, you guessed it, AI. @NYTimes nytimes.com/2021/11/21/boo…

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Lou Paskalis 🇺🇦🇺🇸🇮🇱(@LouPas) 's Twitter Profile Photo

The events of the last 48 hours have been tumultuous. Briefly blocked by Elon for asking a question, picking up ~6K followers in a day and receiving so much support for my advocacy for advertisers. Nothing, compares to being included in Terry Kawaja‘s newest masterpiece, however

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john von brachel(@vonbrachel) 's Twitter Profile Photo

As ⁦Benjamin Dreyer (@bcdreyer.bsky.social)⁩ so elegantly puts it: “Prose often benefits from the cushioning of a few extra words — for rhythm, for sense, sometimes simply to counter the airlessness of sentences that are so straitened they can’t breathe.” ⁦The Washington Post⁩ washingtonpost.com/opinions/2022/…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

I remember visiting BuzzFeed to learn how they create viral social content. They shared this, which is based on a simple question: Why do people share? It’s still so relevant—it shapes tone, style and boosts advocacy. ⁦BuzzFeed⁩ ⁦Jonah Peretti ⁩ idigital.co.nz/news/cultural-…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

Keep style guide to no more than 4 or 5 pages, according to @GatherContent. @SashaLaFerte via Content Marketing Institute. contentmarketinginstitute.com/articles/how-t…

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john von brachel(@vonbrachel) 's Twitter Profile Photo

Looking forward to the CMO Roundtables on Growth - MMA's Great Debate Series! 5 sessions of leading CMOs on what achieves true marketing growth @mmaglobal mmaglobal.com/thegreatdebate

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Novartis(@Novartis) 's Twitter Profile Photo

Expanding access to critical medicines and care in low- and middle- income countries cannot be done alone. Through partnerships like the we are focused on improving cancer care and extending people’s lives.

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