A towering mountain stands as a sentinel, its rugged beauty framed by vibrant alpine blooms and the gentle rush of a cascading waterfall. This is not merely a view, but a living canvas painted by nature itself, inviting you to pause and marvel. 📸: @simimeierofficial #vals

This is the epitome of relaxation and luxury. At Hotel 7132's Thermal Baths & Spa, you can immerse yourself in the soothing embrace of our world-renowned thermal pools, where wellness and serenity blend seamlessly. 📸: @rasemkamal @7132hotel #vals #graubunden #7132hotel

Imagine waking up to the crisp mountain air and the gentle whisper of nature. Whether you seek solace or a romantic getaway, Vals promises an experience of pure elegance and serenity. 📸: @damedubois #vals #graubunden #visitgraubunden #swisstravel #adventuretravel #Switzerland

Picture yourself wandering through quaint streets, surrounded by the serene embrace of the Alps. Every corner whispers a story of timeless elegance and natural beauty. Vals isn't just a destination; it's an invitation to indulge in the luxury of tranquility. @yourbalancecoach.ch

Imagine a day spent exploring this alpine haven, where every moment feels like a storybook come to life. Whether you're seeking adventure or peace, Arosa offers an escape like no other, wrapped in the embrace of majestic nature. 📸: @_pmfocus #graubunden #visitgraubunden

Summer in Switzerland 🇨🇭 📸: @camille_bertherin #arosa #graubunden #visitgraubunden #swisstravel #adventuretravel #Switzerland #swissalps #luxurytravel #summer

Arosa whispers tales of alpine dreams. Stroll by crystal lakes, where mountains mirror their majesty. Your story unfolds with each step—elegance meets adventure in Graubünden🏔️💎 Tag a hiker or a nature lover in the comments! 📸: @faernarosa #arosa #graubunden #visitgraubunden

Tschuggen Grand Hotel unveils a world where luxury meets Alpine charm. In your Junior Suite, each morning greets you with mountain vistas and whispers of adventure. Indulge, explore, repeat—your Graubunden story begins here. 📸: @luccaa_luu @tschuggengrandhotel

Where emerald forests embrace azure skies, Arosa unveils its Alpine masterpiece. A tranquil lake mirrors majestic peaks, while charming chalets nestle in nature's grand amphitheater. 📸: @ana.kakau.ribeiro #arosa #graubunden #visitgraubunden #swisstravel #adventuretravel

Ascend to new heights on Arosa's Weisshorn, standing tall at 2,653 meters. As you glide up in the iconic blue cable car, the world below transforms into a tapestry of lush valleys and towering peaks. 📸: @instagramolino #arosa #graubunden #visitgraubunden #swisstravel

Summer in St. Moritz is a symphony of elegance and tranquility. Picture yourself gliding across the serene lake, the soft ripples beneath your boat reflecting the warm embrace of the Alpine sun. Surrounded by the majestic mountains, every breath feels like a luxurious escape🌊🛶

Imagine a summer day by the lake — lounging by the water, lost in the pages of a captivating book, and the gentle sounds of the wind glides through the crystal-clear lake creating a soothing symphony. In St. Moritz, every moment feels like a luxurious escape. @yimmymiazweyer

We're proud to introduce our newest partner - Hotel Grace La Margna! Step into timeless elegance at @gracestmoritz in St. Moritz. Perched in the heart of the Alps, this luxurious retreat seamlessly blends historic charm with modern sophistication.

Experience the magic of St. Moritz, where nature unfolds in its most peaceful form 🌿✨ 📸: marija.laansoo @larysaiva #stmoritz #graubunden #visitgraubunden #swisstravel #adventuretravel #Switzerland #swissalps #luxurytravel #summer

St. Moritz — where summer blooms in vibrant hues, framing the breathtaking view of the village nestled by the shimmering lake. Let the charm of St. Moritz enchant you with its timeless beauty. 📸: @andikmyers #stmoritz #graubunden #visitgraubunden #swisstravel #adventuretravel

Greet the day with a morning stroll above the clouds at Muottas Muragl. As the sun rises, painting the sky in soft pastels, the world below is blanketed in a sea of mist. Each step feels like walking through a dream. In this moment, luxury is found in the quiet beauty of nature.

Ready for a new autumn adventure? The new @myswitzerland autumn movie with Roger Federer and Mads Mikkelsen Official is now on YouTube! 🎬 Watch the movie on the link below. #IneedSwitzerland #FallingForAutumn youtube.com/watch?v=dRID0f…

As the evening light fades over Scuol, the old San Geer church stands quietly tucked between the trees, embraced by the majestic Engiadina mountains.❤️ 📸: @felixgnehm #scuol #graubunden #visitgraubunden #swisstravel #adventuretravel #Switzerland #swissalps #luxurytravel

Discover the exquisite charm of Hotel Belvédère in Scuol, a luxurious retreat nestled in the heart of the Engadine Alps. With breathtaking views of the mountains and a rich hospitality, Hotel Belvédère offers the perfect sanctuary to immerse yourself in the beauty of Scuol.

Rising majestically in the heart of Scuol, Tarasp Castle stands as a symbol of timeless elegance and grandeur. With every glance, Tarasp Castle whispers stories of a rich past, inviting you to step into a world of alpine splendor and noble charm. 📸: @swissmici