More musicians these days seem to have side hustles. Maybe it's because the traits needed to be a successful musician (other than actual musical ability) are uniquely attuned to business acumen. How can you adopt some of those traits in #B2B? conta.cc/3SNPagN #WDBMD

To take sides or not to take sides... that's the question. It's easy to say "I don't like that" to unsavoury choices. But if we choose "no choice," then as organizations it becomes our responsibility to present an alternative. conta.cc/3STNVwq #WDBMD

Did you know Rush has their own beer? If you're in Canada, you may have seen it in stores before. It got us thinking in our latest blog: in #B2B, what can you do that your customers would clamour to consume? conta.cc/3STNVwq #WDBMD #productmarketing #B2Bsales

Why celebrate Pi Day when you can have a #chilicookoff instead? It's been a while, but we were finally able to once more go head-to-head to see whose chili (or chili-adjacent dish) is the Best Chili (or Chili-Adjacent Dish)! #VirtualCauseway #kwawesome #DTK #downtownkitchener

#FOMO drives sales! We know that #scarcitymarketing motivates people to act (and buy). But how do you decide who gets your offering and who misses out? We looked at a few approaches in this week's blog. conta.cc/3LpvpdL #WDBMD #demandgeneration #B2Bsales #B2Bmarketing

What's with all the buzz about buzzwords? Corporate jargon is common in every industry. It has its advantages, but too much can be alienating and confusing! Maybe it's time to review your buzzwords and acronyms and figure out what you can scrap. conta.cc/40j86H7 #WDBMD

If vinyl can make a comeback, why not #martech? The resurgence of vinyl has it generating more revenue than CDs for the first time since early '90s! Think back to old #B2B tools... maybe there's one you can dust off to generate some new revenue. conta.cc/40j86H7 #WDBMD

As #AI becomes more common, its role in just about every industry grows. There are many ways it can be applied to #ABM - segmenting your market or scoring leads, to name a couple. How else can you leverage AI to drive your marketing strategy? conta.cc/40sfj7E #WDBMD #B2B

Wondering how music tech is trending in 2023? No? What about #B2B trends? 'Cause we just might be seeing both moving along some pretty similar trends as we move forward this year... Check out our latest blog to see what we mean. conta.cc/40sfj7E #WDBMD #ABM #B2Btrends

It's the Big 2-0 for #ABM! Well , #accountbasedmarketing has been around plenty longer, but the term was coined two decades ago. So Marketing Insider shared some ABM tips - helpful if you're just starting out or an ABM veteran. conta.cc/3KpjPgn #WDBMD #B2B #B2Bmarketing

It's the Big 2-0 for #ABM! Well , #accountbasedmarketing has been around plenty longer, but the term was coined two decades ago. So Marketing Insider shared some ABM tips - helpful if you're just starting out or an ABM veteran. conta.cc/3KpjPgn #WDBMD #B2B #B2Bmarketing

We all know there's way too much #marketingcontent out there! Generating content for a very concise group - your best leads and customers - will help you optimize its reach and stand out against all the other noise. conta.cc/3KpjPgn #WDBMD #B2Bmarketing

SoundCloud's making waves with their new feature, Fans - artists can DM their top listeners! This could draw listeners away from giants like Spotify. Got us thinking about #B2B - how do you interact with your top clients to keep them around? conta.cc/3IMmZLn #WDBMD

When did you last reflect on your #demandgen program? Our latest blog looked at some of the most common DG challenges and pitfalls. Take a look - any of them sound familiar? Maybe it's time to reassess and reevaluate! conta.cc/3qaOV4R #WDBMD #demandgeneration #B2B

Every marketer should know the 4 Ps. But what about the other 3? In #ServiceMarketing, there are 7 Ps to consider, and though they're important, many #B2B and #SaaS companies seem to be missing out on the extra ones. Are you? conta.cc/3oGn2S7 #WDBMD #B2Bmarketing

Not surprisingly, #AI was the talk of the town (er, summit) at Forrester B2B Summit last week. Missed the event? Check out our blog for some of what we thought were key highlights on the future of AI and #B2B! conta.cc/3CpzOaM #WDBMD #forrb2bsummit #B2Bmarketin

We all know (or are) someone who just HAS to have the latest gadgets. New tech is the worm that draws in these early birds (read: early adopters). What are you doing to draw in these innovators? conta.cc/3CpzOaM #WDBMD #earlyadopters #crossingthechasm #B2Bsales

Some broken-up bands they could make a lot of money on a reunion. But many of those reunions are just a pipe dream. What's not a pipe dream? A reunion with past/churned customers! What can you offer to get the band back together? conta.cc/3Jnhseq #WDBMD #B2B #B2Bmarketing

When it rains, it pours - I guess that's how trends happen! So what are the latest #B2Btrends? Check out our latest blog - we share our latest findings from #forrb2bsummit and our own team here at VCW! conta.cc/3JxeYKv #WDBMD #martech #B2Bchannels #salesandmarketing

Rumour has it Queen is in talks to sell their catalogue for $1 BILLION or more! In #B2B (especially tech!), we often see valuations that raise a few eyebrows... or even incite an eyeroll or head shake. But if someone's willing to pay... conta.cc/3JxeYKv #WDBMD #B2Btech