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Another experiment in the #metaverse unfolds as the fast-food giant Wendy’s seeks to create a new #digital experience. It would be interesting to see how a tactile and connected experience like dining translates into #virtualreality. The Drum thedrum.com/news/2022/03/3…

As #livesports struggle to lure back fans since the pandemic, technology plays a key role in creating more safe, #immersive, and convenient #spectatorexperiences. Interesting initiatives from different clubs and venues to enhance their digital experience. venturebeat.com/2022/04/25/tec…

As a brand passionately leveraging digital technologies to reimagine and enrich experiences for billions of sports fans, enjoyed sharing our learnings with @BrandStoryboard!

An informative read from McKinsey & Company on post pandemic shifts in #consumerbehaviour. Great insights for #marketers on how the evolving channel mix and #ESG values shape consumer sentiment. Brands delivering value and values are best positioned for success! mckinsey.com/business-funct…

More and more companies are entering the #metaverse to build like-minded communities and connect with customers in this unique digital third place. Here are some examples of companies that are making the best use of the metaverse and its growing user base. thedrum.com/news/2022/05/0…

An interesting read on Netflix’s potential to capitalize on live sports. Many streaming services like Disney, @AmazonPrimeVideo, and HBO are already live streaming sports, so could such a venture help Netflix with its recent dip in subscriber numbers? irishtimes.com/business/media…

With the loss of #cookies, brands need to engage with customers in meaningful ways to create personalization and a #competitiveadvantage. Mckinsey’s DRM is an insightful concept to navigate this privacy-first world. #customerengagement Forbes forbes.com/sites/peggyann…

Talent scarcity has emerged as a major business concern; today, employees are seeking greater #flexibility & shared values from their employers. Through empathetic #corporateculture and #purposefulleadership, leaders can attract and retain top talent. World Economic Forum weforum.org/agenda/2022/05…

#NFTs as a #marketing tool have been adopted as a way for fans to financially support the art they love & feel like a part of the creative process on a grand scale. More here on how the digital space could reshape entertainment as we know it. Forbes forbes.com/sites/joshwils…

Here's an excellent overview of how the #sports world - from Manchester City to the NBA - has intersected with the #metaverse. With this exciting digital space gaining popularity, its vital for brands to outline a metaverse strategy to engage with communities. sporttechie.com/sports-metaver…

As an advocate of #sustainability and #ESG in business, I loved reading about PUMA’s initiative to #recycle old football shirts. This is a great step forward in making lasting changes to how we manufacture, consume, and #repurpose items. The Drum thedrum.com/news/2022/05/1…

While the impact of #sportstech may be easy to observe, it's quite interesting to see a range of new career paths created by the tech revolution in sports. Here are some insights on how #tech is revolutionising the #sportsindustry. sportingferret.com/2022/05/16/tec…

With over $120b poured into #sustainableinvestments in 2021, it is clear that #ESG has become a huge priority for investors. Here are some solid insights on how giving companies standalone #climateratings can provide a more granular metric for investors. hbr.org/2022/05/its-ti…

The #metaverse has been gaining popularity amongst marketers for its potential to provide immersive and unique customer experiences that cut through the monotony. Test soon, fail fast, and build partnerships are some good points for #marketers to consider. mckinsey.com/business-funct…

Here’s an interesting article on the use of #AI and video in #sportstech to predict injuries before they occur. This innovation could be revolutionary for the #sportsindustry, drastically reducing the volume and severity of injuries. The Wall Street Journal wsj.com/articles/how-a…

A good read on the ever-evolving role of #marketingstrategists and the growing expectation to diversify their skillsets. The proliferation of data and technology is surely changing the way marketing strategists approach their role and audience. The Drum thedrum.com/news/2022/05/2…

Trust has become a valuable commodity in our world of disinformation and instability, a critical currency for maintaining #customer relationships. Here are some great insights into how marketers can address consumer skepticism and earn #trust. Harvard Business Review hbr.org/2022/06/3-ways…

The use of #NFTs in marketing as an immersive way to connect and engage with consumers is gaining popularity, giving brands a competitive edge. Here are some great insights on the application of NFTs in #marketing to your most engaged fanbase. Forbes forbes.com/sites/zengerne…

After being recognized as the fastest growing IT services brand in the world by Brand Finance -Infosys  is now also on the #kantarbrandz  top 100 Most Valuable 100 Global Brands list. Congratulations team Infosys! #navigateyournext bit.ly/3Ql2I1r

75 years of asking questions. 75 years of finding solutions. 75 years of flying to new heights. 75 years of #IndiaKiUdaan. Take a moment to step back in time and celebrate some of India’s most game-changing moments over the past 75 years ❤️goo.gle/GACIndiaKiUdaan