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BLOODY HELL By ⁦AMV BBDO⁩ youtu.be/GpFYcj2sJ3A?fe…

🖤 Olympics x City of Love 🖤

Client: Copy approved, thanks Copywriter:

People don't have short attention spans: • They binge 14-hour Netflix shows. • They finish 3-hour Joe Rogan episodes. They have short consideration spans. They must be hooked quickly. Here’s a step-by-step guide to write a hero section that hooks your visitors.

Apple should host screenings for their Apple TV+ series at their store locations Community ✔️ Entertainment ✔️ User Generated Content Sharing ✔️ Their stores are perfectly set up for this and they’ve invested so much into programming what is there to lose??

Gold.

"I wrote that." Ilon Specht talking about L'Oréal USA's 'Because I'm worth it' tagline in a teaser for Ben Proudfoot's film documenting her career in advertising - read all about it in WWD: wwd.com/eye/people/fin… #CopywritersUnite youtu.be/kuc8fAdch80?si…

#ProTip: If the perfect product name already exists, use that! Into the ads looking like album release posters too 👇 (Reckon copy could've gone harder online though: bydreandsnoop.com) #CopywritersUnite