I had the chance to talk with ET NOW about the shift we’re seeing from AI that talks (generative AI) to AI that acts on behalf of the user to remove grunt work (agentic AI). Our recent “agentic checkout” feature is a great example: it can complete a purchase for you once the

We're continuing to make agentic commerce a reality and removing the gruntwork from shopping. The Universal Commerce Protocol (UCP) is a step forward in this effort. UCP-powered checkout is rolling out now. US shoppers can buy items from Etsy and Wayfair.com, right in AI Mode in

We're reinventing ads for the new era of Search and making them a natural part of the conversation. AI Mode already surfaces organic shopping recommendations and now we are testing a new ad format within AI Mode to show retailers that offer those products - clearly marked as

Veo is coming to Google Ads. NanoBanana Pro was a success and we’re ready to bring that creativity to Google Ads. As an advertiser, it’s like having a real-time creative partner. Businesses will be able to produce studio-quality work in minutes, accelerating creativity at scale