Day 15 of my "0 to 1" challenge: Started building a marketing experiments tracker in Excel Just listing out ideas forces you to think clearer Distribution is not guessing. It’s testing

Best ideation workout: - 25-minute timer - Write 10 raw ideas, don’t filter - Focus on a single theme (bonus if it’s tied to your top goal) Once a week, do the following: - Filter - Research - Shortlist 1–3 to test That’s it Consistency is simple

Day 16 of my "0 to 1" challenge: Reinstalled Google Analytics Turns out, the setup goes way deeper than I thought Still stitching together channels, aiming for the first 100 signups and $100 MRR

Your product isn’t for you It's for them Until you know exactly who “they” are, you’re building in the dark

Day 17 of my "0 to 1" challenge: - Finished Google Analytics setup + learned Event tracking - GitHub finally makes sense - First users are coming in! WELCOME on board! Learning curve is steep, but this stuff compounds fast

Too many builders obsess over product features Not enough obsess over the person using them Your audience is the roadmap Not your tech stack

Day 18 of my "0 to 1" challenge: - Built a marketing experiments tracker (ICE scoring + expected results) - Planning 3 user acquisition tests: 2 DM campaigns + Reddit ads - Finally learned how to create UTM links and why they’re powerful Distribution mode: almost activated

Most indie hackers don’t have a validation problem They have a clarity problem - Know your product - Know your person Then build

Before you write cold DMs or run ads, answer this: Who exactly should care about what I built? No clarity here is wasted traffic Laser targeting wins

The moment I shipped my first version everything changed I wasn’t “trying to build a startup” I was someone who builds

Marketing isn’t tricks, it’s experiments - Track your tests - Prioritize by expected outcome - Obtain real data - Run the next one - Repeat

- Bought domain - Set up hello@ email - Installed analytics - Ran my first ad None of these feel huge But together? They built my first real project

There will never be a moment when you feel fully ready Ship anyway Let reality give you the feedback

At some point, you’ve got to close the tabs, pause the videos, and start building You don’t learn how to swim by reading about swimming You learn by getting in the water

The difference between wannabe founders and real ones: Wannabe: - Does everything - Optimizes tasks - Confuses busy with growth Real: - Delegates aggressively - Filters by $/hour - Optimizes for leverage

If you don’t value your time, no one else will

If your SaaS makes you less than $50/hour after 6 months, you don’t have a startup You have a hobby Fix the model, raise the price, or kill it

Daily founder habit: 1. Check your task list 2. Ask: “Is this worth $50/hour?” 3. If not: delegate, automate, delete Do this for 30 days You’ll build faster and buy your time back

Be honest: Would you pay yourself $100/hour for the stuff you did today? If not, why are you doing it?