MariAnne Vanella (@vanellagroup) 's Twitter Profile
MariAnne Vanella

@vanellagroup

CEO | Founder | Creator of The Framework of Access™ #B2Bsales/#OutsourcedSDR SaaS/Enterprise tech/5x + industry results #B2BLeadGen #Pets INTJ

ID: 19368241

linkhttps://www.vanellagroup.com/advantage/approach.html calendar_today22-01-2009 23:10:48

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Andrew McCarthy (@ajamesmccarthy) 's Twitter Profile Photo

I pointed my telescope at a faint nebula in Cepheus for 24 hours, and it revealed a mysterious stellar nursery, filled with incomprehensible beauty.

I pointed my telescope at a faint nebula in Cepheus for 24 hours, and it revealed a mysterious stellar nursery, filled with incomprehensible beauty.
Andrew McCarthy (@ajamesmccarthy) 's Twitter Profile Photo

Last night I used a 12” telescope to capture a hyper-detailed portrait of the Sturgeon moon. This photo was captured using a special astronomy camera, allowing me to get meticulous color contrast on the lunar surface. You can see how impacts paint the battered landscape.

Last night I used a 12” telescope to capture a hyper-detailed portrait of the Sturgeon moon. 

This photo was captured using a special astronomy camera, allowing me to get meticulous color contrast on the lunar surface. You can see how impacts paint the battered landscape.
Sara Hill (@learnmartechai) 's Twitter Profile Photo

MariAnne Vanella This is such a huge issue that should be top of mind at every company. It’s not just the CMO losing an entire business month. It’s everyone on the team doing manual work, wasting time, and making poor decisions off poor data. This is literally a multimillion dollar mistake.

MariAnne Vanella (@vanellagroup) 's Twitter Profile Photo

I’ve seen this coming. Just look at the numbers. There’s a huge percentage of people that have some type of mental issues or personality disorders going on. Take that group and give them an application that talks to them like a friend, reinforces all of their bad ideas, tells

MariAnne Vanella (@vanellagroup) 's Twitter Profile Photo

The push for video and other formats comes from the glut of ads out there and the attention span on LinkedIn. bit.ly/4lXkLdE #CMO #Startup #CLM #B2BMarketing #B2BSales #Martech #B2BOutbound

The push for video and other formats comes from the glut of ads out there and the attention span on LinkedIn.  bit.ly/4lXkLdE

#CMO #Startup #CLM #B2BMarketing  #B2BSales #Martech #B2BOutbound
MariAnne Vanella (@vanellagroup) 's Twitter Profile Photo

Forrester suggests that B2B marketers reallocate at least 15% of content and/or digital spend to improving discoverability in AI searches. Those efforts could include schema markups, restructuring articles and blog posts, and slicing and dicing long-form content into more

Forrester suggests that B2B marketers reallocate at least 15% of content and/or digital spend to improving discoverability in AI searches. 

Those efforts could include schema markups, restructuring articles and blog posts, and slicing and dicing long-form content into more
MariAnne Vanella (@vanellagroup) 's Twitter Profile Photo

B2B buyers are assessing not just your solution, but also your credibility, transparency and ability to speak to their issues. It's not about pushing info, or appearing "professional," but about being a normal person they can have a discussion with. Having a stiff presence,

B2B buyers are assessing not just your solution, but also your credibility, transparency and ability to speak to their issues.

It's not about pushing info, or appearing "professional," but about being a normal person they can have a discussion with.  Having a stiff presence,
MariAnne Vanella (@vanellagroup) 's Twitter Profile Photo

This is a huge problem in CRM environments. It skews perceptions on what you actually have and your engagement rates. I remember one company sent their house list, and a good 30% of it was not a prospect (or even anywhere close to one in role proximity) under the best of

This is a huge problem in CRM environments. It skews perceptions on what you actually have and your engagement rates. 

I remember one company sent their house list, and a good 30% of it was not a prospect (or even anywhere close to one in role proximity) under the best of