I analyzed the DOJ's proposed remedies in the Google antitrust case to understand what could happen with DV360. Here’s what I found 🧵

Why is using CM360 as a source of truth for multiple DSPs not a good idea? I explained in the thread below:

it's been interesting to watch the Amazon DSP story unfold. Just a couple of years ago, I saw it as a secondary choice - a tool primarily for endemic brands, often hampered by a clunky UI and operational headaches. For most other programmatic needs, platforms like TTD or DV360

Why is scaling RTG not a good idea? Scaling a high-performing RTG campaign based on strong platform-reported ROAS seems like the most logical next step for any buyer. However, this is often where strategies begin to falter, leading to diminishing returns despite increasing

This product will benefit from additional granularity (beyond publisher) but it is 1. free 2. Can improve your inventory buying decision quality - which is great

From a non-endemic advertiser's perspective, this looks like an incredibly aggressive move by Amazon. They're combining Roku's huge authenticated scale with their unparalleled first-party retail data to create an ecosystem that becomes a highly compelling consideration for any

📉 📉 🔻 Why GA4 is Failing Programmatic Buyers (And What to Do About It) The transition from Universal Analytics to GA4 was painful for many marketers, but for programmatic traders, it felt like a fundamental downgrade in our measurement capabilities. While Google's bet on a

OpenSincera + Google Sheets + TTD data = instant domain insights. Here’s how I built it (and how you can use it to optimize): Thread

Why More SSPs ≠ Better Performance When I first started in programmatic, I believed that the more SSPs I targeted, the better. More pipes = more reach. Every DSP pitch deck proudly shouted: “Access to 100+ SSPs!” So I figured - why not plug into almost everything?

AI is the biggest buzzword in adtech right now. but what’s really happening with AI in major DSPs today? Let’s break down key tasks and see where AI stands. 👇

How You Can Use AI as a Programmatic Trader (July 2025) What can you actually do with AI today, if your day-to-day job is running programmatic campaigns? Thread 👇

I think TTD SP500+ is a great product for less sophisticated buyers. It helps cut low-quality sites and focuses spend on top publishers with no extra hassle. But if you’re more advanced, build your own allowlists, and work directly with publishers to really own your inventory.

Thanks for sharing duncan w craig ! For those who don’t know - I share practical tips and insights for media traders in my newsletter. If that sounds interesting, feel free to subscribe!

🌳Major DSPs 'decision tree (July 2025 update): ✔️ Want to run YouTube at scale? → DV360 ✔️ Want YouTube + other channels in one platform? → DV360 ✔️ Just YouTube, nothing else? → Google Ads ✔️ Need Amazon Fire TV or Twitch? → Amazon DSP 👇

Some buyers still test landing pages in programmatic. But most people never click - so don’t treat it like PPC. Use it to build emotional connection, not to optimize bounce rate/post-click conversions and etc

Google Privacy Sandbox - what’s actually going on? Feels like everyone stopped talking about Privacy Sandbox. Is it still a thing? Rolling out? Paused? Quietly scrapped? Curious what people think - vote below or share your take.

Not All Post-View Conversions Are the Same Post-view platform conversions are often criticized for not reflecting real business outcomes. And I agree. But I also think not all post-view conversions are the same There are two types (in my opinion): high-quality and low-quality👇

Is TTD KOA still the best AI assistant in DSPs? All DSPs claim to have AI assistants. But which one’s actually the best right now? 👇

Top 3 ways to drive incremental revenue with discounts: 1. Target Safari users 2. Run audio ads and podcasts 3. Run CTV Standard web display and video are overcrowded. They work, but there is a lot of value in other channels.

Google just announced it’ll start using AI to predict user age - and apply ad restrictions if it thinks someone is under 18. No action needed from advertisers… unless the model starts mislabeling adults.